Matthew Schwartz , Editor of Follow The Lead
SLMA Radio host Will Crist will ask Matthew about trends he sees in the sales lead management industry. He will ask about what’s working and what’s not working! Matthew Schwartz , has been editor of Follow the Lead since its 2009 launch. He is also a contributing reporter for Crain’s BtoB and BtoB’s Media Business magazines, where he covers business media, marketing/advertising and, naturally, social media. Earlier in his career he was Editor of PR News, where he got an education in corporate communications, and a writer/producer for Fox News Channel and CNN, where he learned to pray at the altar of the deadline. If you have any news, tips and information that you think would be suitable for sales and marketing executives, please give him a holler at firstname.lastname@example.org.
Michael Ward | CEO / Founder Net-Results
Will Crist the host will ask how Net-Results tracks individual visitors to a website and “listens” to their needs. He will dig into the value-add for salespeople that are the beneficiary of Net-Results users. He will ask questions about users can be using Net-Results in just 5 minutes.
Net-Results was founded in 2003 as a web development and marketing firm. They transitioned to a software company after experiencing success with a web monitoring product we released in 2006. Our marketing automation software evolved from that product through innovation and customer suggestion to become the best software available to manage revenue generation from lead to close.
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