Marketing Enablement? Buzz Words or Facing Reality In a Changing Marketing Environment?
Marketing Enablement appears to be a recent twist on sales enablement discussions. Sirius Decisions, Seismic Solutions and others have written about the subject and there is mounting evidence that marketing must first address its own issue of marketing enablement before offering solutions to sales enablement. In our interview with week, Larry Caretsky, CEO of Commence Corporation offers his opinion on the state of Marketing Enablement. The host is Jim Obermayer.
Larry Caretsky leads the management team and is the company’s Chief Executive Officer. He has more than 30 years of experience in the computer software industry and is responsible for the company’s global business operations.
Caretsky began his career with Shared Medical System a division of Seimens Healthcare, a provider of automated financial systems for public hospitals and has held executive level positions in several enterprise level software companies including McKesson HBOC, Cognos and Synon Corporation. Several years ago the Edison Venture Fund engaged him to help transition one of their portfolio companies from a manufacturer of application development tools to a provider of business solutions. His efforts have resulted in Commence Corporation becoming one of the top rated software companies in the CRM sector. He is considered an expert in the CRM industry and has written numerous articles about the proper use of CRM software to improve sales execution and customer service. He is also the author of an e-book, Practices That Pay” Leveraging Information to Achieve Industrial Selling Results.
Caretsky is currently creating a series of CRM industry Pod Cast designed to help small to mid-size businesses use CRM software to help automate and streamline their internal business processes.
About Commence Corporation
Commence Corporation is a leading provider of Customer Relationship Management software (CRM) and business automation tools. Commence software helps business automate and streamline the internal business processes that impact sales, marketing and customer service. Complementing the software is a set of best practices created by the company’s professional service staff who have been engaged in hundreds of CRM system implementations. These best practices coupled with the company’s top rated software ensure that Commence customers realize a maximum return on their investment. Commence maintains strategic alliances with technology partners, system integrators, resellers and business partners throughout the world and is well positioned to continue to offer innovative products and services to its growing customer base well into the future. http://www.commence.com/
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