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Sales Lead Management Association Radio

May 2013

Why buying lists is the biggest email marketing no-no

May 6, 2013


Join host, Jim Obermayer as he and Ellie tackle one of her pet peeves. This is a topic she's passionate about - purchasing email marketing lists. Just don't do it.

About Ellie Miram:

Being a marketing manager in an organization that generates more than 80,000 leads per month is a significant job for anyone, but Ellie Mirman, who leads the marketing for the medium-sized business market at HubSpot, makes it look easy. From creating remarkable content to educate leads and customers alike to innovative workflows that nurture leads through the funnel, Ellie is a master at both the art and the science of sales lead management, and has developed many of the best practices we leverage organization-wide here at HubSpot.

 Ellie launched the email marketing program at HubSpot, growing it into the largest lead generation channel in the company, and also started the HubSpot webinar series, pioneered new customer research and feedback channels, and collaborates with the product, sales, and marketing teams on a daily basis to attract, convert, close and delight visitors, leads, and eventually customers.

Ellie is a thought leader in inbound marketing and an expert in funnel management.

Of her expertise, HubSpot Marketing Director Kipp Bodnar notes, “Ellie is the ideal marketer. Her decisions are rooted in data and made in conjunction with her sales director to ensure fluid transitions of leads between marketing and sales. Her marketing is revenue-focused: instead of points for lead scoring purposes she assigns projected revenue values to each lead and leverages these values in her lead management rules.”

Ellie Miram has been named one of the 20 Women to Watch in Sales Lead Management for 2013.