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Sales Lead Management Association Radio

Nov 2011

Nov. 10 Show: Wayne Marks, President Hansa GCR

November 3, 2011

wayne-marks.jpgWayne Marks joined Hansa|GCR as President in January of 2008.  He brings over 30 years of research and consulting experience to clients in multiple industries, including technology, financial services, industrial sectors, healthcare, retail and packaged goods.

Mr. Marks is a nationally known expert on customer experience and brand management. He has worked with Fortune 500 clients to implement branded customer experiences, deliver the brand promise, research customer needs, develop new products and segmentations, implement new business strategies, and generate customer loyalty. He is a frequent speaker on customer and brand loyalty, the impact of emotions on customer behavior.

Topic for this week's show is: Recent Research of Measuring Branding