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Sales Lead Management Association Radio

Nov 2012

Research on Lead Scoring, all prospects are not created equal!

November 14, 2012

SLMA Radio Host Jim Obermayer interviews two executives, David Nachman and Jorge Jeffry from Leads360 on two of their most recent research reports “The Ultimate Contact Strategy, How best to use phone and email for contact conversion and success!” and  “Lead Scoring 101 Leverageing Lead Quality Insight to Improve Conversion and Enrollment. ” We will tackle the highlights of each study in our 45 minute program.

About Leads 360:

Leads360 is a market leading provider of cloud-based lead management and sales automation solutions solutions proven to deliver smarter, more efficient sales processes for improved conversion rates. With unmatched expertise, drawn from a dedication to helping more than 5,000 clients automate and improve their lead distribution, response and conversion processes, Leads360 has become the platform of choice for organizations focused on improving customer acquisition and business performance. Leads360 is a privately held company, recently recognized as one of the fastest growing companies in North America by Deloitte. Please visit for more information.

David Nachman, EVP - Marketing, Product & Business Development

Leads360, Inc.

David Nachman is an experienced and successful technology industry executive, having spent the majority of his career developing and executing effective growth strategies, both as a senior executive and as an advisor. Prior to Leads360, Mr. Nachman was an Operating Partner at Marlin Equity Partners, a $1 billion private equity firm. Previously, he served as CEO of Phoenix Energy Technologies and was one of the early senior executives at HireRight, Inc., where he was responsible for Marketing, Product Management, Business Development and Strategy. Earlier in his career, Mr. Nachman spent six years as a consultant at McKinsey and Company, and worked as an investment banker at Donaldson, Lufkin & Jenrette, and Kidder, Peabody & Company.

Jorge Jeffery - Senior Manager, Strategic Intelligence

Leads360, Inc.

Jorge Jeffery joined Leads360 in 2011 as Senior Manager, Strategic Intelligence. Mr. Jeffery has been instrumental in mining data from the more than 40 million leads managed through Leads360. Insights gleaned help establish best practices for Leads360 client schools that want to drive smarter and more efficient recruiting and enrollment processes.