Rise of the Mysterious Marketing Operations Function
More technology, more lead gen, more confusion, less time to manage it all; these are the issues facing marketing without a marketing operations manager. But wait, they told us that the technology is simple and easy to use, no one said we’d have hire a new high paid marketing ops person to run it all. In this interview with author Debbie Qaqish we discuss the critical nature of the marketing operations function and why the right manager increases marketing and sales efficiency. Debbie dispels the mystery surrounding this new position. The host is Jim Obermayer.
About the Guest
Debbie Qaqish is The Queen of Revenue Marketing,™ a term she coined in 2011. Passionate about marketing’s new role as a revenue creator, Debbie inspires others to embrace revenue accountability. She has been helping B2B companies drive revenue growth for over 35 years. As Principal Partner and Chief Strategy Officer of The Pedowitz Group, Debbie manages global client relationships and leads the firm’s thought leadership initiatives.
Debbie is author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of WRMR Power TalkRadio for Revenue Marketing Leaders, which showcases marketing executives from companies like GE and Microsoft sharing advice on marketing transformation. A PhD candidate, Debbie also teaches an MBA course at College of William & Mary on Revenue Marketing.
In March 2016, Kapost named Debbie among the Top 40 Most Inspiring Women in Marketing. In February 2016 SLMA named Debbie one of the Top 40 Most Inspiring in Sales Lead Management. For the last four years, Debbie has been named One of the Most Influential People in Sales Lead Management. She has also won SLMA’s Top 20 Women to Watch distinction. In 2014 FierceCMO Magazine named Debbie one of the Top 10 Women CMOs to Watch.
Debbie writes a column for Strictly Marketing Magazine and contributes to other publications including DMNews, CMO Essentials, Chief Marketer and CMO.com. She speak regularly at industry events including Microsoft’s Partner Conference where she spoke to 1500 executives about marketing’s evolving role in the age of digital transformation.
About The Pedowitz Group – Connecting Marketing to Revenue™
The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing™ company. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1,200 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 40 national awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers™, visit http://www.pedowitzgroup.com, call us at 855-REV-MKTG or visit Revenue Marketer Blog.