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Sales Lead Management Association Radio

Sep 2011

Sept. 29 Show: Marco Marini, CEO of ClickMail and Jim Cecil of Nurture Marketing

September 26, 2011

marco-marini.jpgMarco will be asked questions about eMail’s recent low penetration rates, and how ClickMail successfully launches small email programs.  We will ask him about a successful case study for a small and a large company.

Marco Marini is an acknowledged expert in e-marketing with over a decade and half's-worth of experience in the field. Before taking over as CEO, he was CMM's VP of Marketing & Operations. Marini has also held key marketing positions with CyberSource, eHealthInsurance, DoveBid and IBM Canada.

jim_cecil_200.jpgJim Cecil of Bellevue, Washington, has spent his entire business career perfecting, teaching and producing the Nurture Selling Process. As an author, consultant and powerful speaker, Jim excites audiences across the world with the logic and emotion of customer cultivation. In addition to launching Nurture Marketing in 1986 and co-creating the Nurture Institute in 2004 with Eric Rabinowitz, Jim is the author of two books, "A Cure for the Common Cold-Call" in 1997 and co-author of Nurturing Customer Relationships in 2006. He has coached hundreds of Microsoft's Certified Partners as well as New York Life's top producers and literally tens of thousands of CEOs on the skills and strategies of customer attraction, retention and affection. Jim has addressed audiences from Sydney, Australia to mid-town Manhattan and everywhere in between since 1970 and continues to write, consult and share his strong message to this day.