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Sales Lead Management Association Radio

28
Sep 2010

Sept 30 Show with Carlos Hidalgo and Jeff Solomon

September 28, 2010

The Sales Lead Management Association hosts a live weekly radio program dedicated to the management of sales leads. This week’s guests are Carlos Hidalgo, President of The Annuitas Group Jeff Solomon, SVP and co-Founder of Leads360.

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Carlos Hidalgo, President, Annuitas Group Jeff Solomon, SVP and co-Founder of Leads360

Questions for Jeff Solomon, Leads360  - SVP and Co-Founder

  1. Your company has software primarily for B2C companies.  What separates you from similar software companies offering software for B2B companies?   Is there a difference?
  2. One of your white papers, Beyond Qualification: The Impact Of Speed On Lead Conversion  you say that the speed of call response in minutes by the users of your software can make a huge difference in sales results.  Can you share some the results with us?
  3. What is the cost of your software?  How is it priced?
  4. What is your definition of Drip Marketing?
  5. What do you mean when you say agent activity can be accurately identified and tracked?
  6. You mention in one of your Case Studies that Pac West boosted new employee performance.  Can you tell us how that happened?
  7. If a CMO had one book to read on marketing, what would you recommend?

Questions for Carlos Hidalgo, Annunitas Group President

  1. You have a special relationship with Silverpop, can you discuss how this adds value to your clients and theirs?
  2. How do you provide personalization and one to one contact with the leads you process for your clients?
  3. Tell us about your Campaign Management Services?  Who uses it and how?
  4. How do you price your services?
  5. What is a process audit?
  6. If you had to choose the one thing which CMO’s struggle most with today, what would that be?
  7. Let’s say you are working with a CMO and she is in a Jam.  She asks if she should generate a larger quantity of leads or a better quality.  What would you recommend and why?

Tune in Thursday at 5 PM PST at SLMA Radio. Can’t make it? Tune in later by accessing a recording of the program on the following Monday by visiting the SLMA web site.