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Sales Lead Management Association Radio

Mar 2018

The Evolution of Sales - Reflections on Many Decades in the Trenches

March 7, 2018

Listen while you hike on iTunes


While sales functions have changed its evolution has been just as dramatic as its sister discipline of marketing.  In this program, host Mark Godley, CEO of  LeadGenuis will interview Mike D'Onofrio Chief Revenue Officer of LeanData. Mark explores with Mike why today is the best of times to be in sales and the expected future of the sales profession. The program guest host is Mark Godley.

About Mike D’Onofrio

Mike D’Onofrio is the Chief Revenue Officer at LeanData, where he is responsible for the Go-To-Market strategy, including the new business sales effort, business development, customer success and cross sell. Mike’s extensive career includes executive roles at ADP, Cisco WebEx, Zuora and most recently Concur, where he rose to Senior Vice President for Global Small, Mid-Size and National Accounts, growing the business from less than $10 million in recurring revenue to more than $200 million.

Mike has a B.A. in Business and Marketing from California State University, Northridge.

About LeanData
LeanData’s intelligent Demand Management solution helps companies provide a frictionless B2B buying experience. Our lead-to-account matching and sophisticated routing deliver rich, real-time insights into accounts and help sales teams make the most of their demand. More than 350 high-growth businesses such as Nutanix, Palo Alto Networks, Marketo, and Cloudera rely on LeanData to increase pipeline, maximize marketing ROI and close more deals.  Founded in 2012 by Evan Liang and Kelvin Cheung, LeanData is backed by Shasta Ventures, Sapphire Ventures, and Correlation Ventures.   To learn more, please visit For media enquiries, please contact

About LeadGenius

LeadGenius, based in Berkeley, CA, is a marketing and sales solution that enables B2B companies to identify and connect with their ideal accounts. The LeadGenius solution is powered by best-in-class B2B data which is continually refined through a unique combination of machine learning technology and skilled human researchers. LeadGenius’ customers include industry-leading companies such as Google, Square, Signifyd and eBay.  A Y-combinator company founded in 2011,LeadGenius is a fast-growing software and services company with the heart of a social enterprise and a mission to provide meaningful opportunities to underemployed individuals with digital skills anywhere in the world. 

The host for this program is Mark Godley, President of Lead Genuis

You may also be interested in his guest appearance on the CRM Radio Program:

How to Avoid the Mistakes of the B2B Sales Data Stack