The Four Must-Have-Tools Every B2B Marketing Department Needs

In this first of a series of interviews we interview Jeanne Hopkins about the four must-have-tools every marketing department needs. With the proliferation of software programs, processes and web-based tools marketing is no longer as simple and straight forward as it once was. Hopkins is the Senior Executive VP/CMO of Ipswich. The host is Jim Obermayer.

About our guest, Jeanne Hopkins, Executive Vice President and Chief Marketing Officer at Ipswitch

Jeanne Hopkins joined Ipswitch in 2016 and leads the company’s worldwide marketing organization, focused on building a metrics-based powerhouse to fuel demand. Prior to Ipswitch, Jeanne held executive marketing roles at HubSpot, SmartBear, Marketing Sherpa, Continuum Managed Services, and MEC Labs. At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.
 
Jeanne is also a very accomplished writer, advisor and speaker. Jeanne co-authored “Go Mobile”, a top-selling mobile marketing book on Amazon.com. Jeanne also serves on the Advisory Boards of Bedrock Data, BrightInfo, and the Sales Lead Management Association, and as the Co-Chair of the MassTLC Sales and Marketing Group.
 
Jeanne has won several industry awards for her achievements as a marketing leader and was most recently named to CRN’s 2016 Power 100, an elite subset of the annual Women of the Channel list. Additionally, Jeanne has been honored four times by the Sales Lead Management Association (SLMA) as one of the 50 Most Influential Sales Lead Management professionals. She was also named to their 40 Most Inspiring Leaders in 2015, and 20 Women to Watch five years in a row, most recently in April 2016.  Ms. Hopkins is on the Advisory Board for the Sales Lead Management Association.
 
Jeanne holds an MBA in International Marketing from Suffolk University’s Sawyer Business School and a BBA in Accounting and Finance from Western New England University. 
Outside of work, Jeanne has served as a board member at the StageWest Theater Company and the Children’s Theatre of Western Massachusetts.

About  Ipswitch

Today’s hard-working IT teams are relied upon to manage increasing complexity and deliver near-zero downtime. Ipswitch IT and network management software helps them succeed by enabling secure control of business transactions, applications and infrastructure. Ipswitch software is powerful, flexible and easy to try, buy and use. The company’s software helps teams shine by delivering 24/7 performance and security across cloud, virtual and network environments. Ipswitch Unified Infrastructure and Applications Monitoring software provides end-to-end insight, is extremely flexible and simple to deploy. The company’s Information Security and Managed File Transfer solutions enable secure, automated and compliant business transactions and file transfers for millions of users. Ipswitch powers more than 150,000 networks spanning 168 countries, and is based in Lexington, Mass., with offices throughout the U.S., Europe, Asia and Latin America. For more information, please visit https://www.ipswitch.com/, or connect with us on LinkedIn and Twitter.

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