Sales Lead Management Association Radio

Apr 2019

Tips for Bolting New Technology to Your Tech Stack - Jim Gearhart and Mark Godley Podcast

April 8, 2019

Mark Godley puts Jim Gearhart, Senior Director, Enterprise Business Applications & Development at Zendesk, in the hot seat to discuss how many component technologies are needed for sales and marketing.

Jim has an abundance of knowledge, insight and strong opinions about how to build a tech stack that will actually improve ROI and the data you need to fuel it. They discuss:

The age of tech swapping replacing giant technologies form one vendor
What the Cheesefactory has to do with choosing software
How SaaS has reduced the cost and increased the capabilities of marketing and sales departments.

Jim will also share his experience as a buyer, handling endless pitches from a dizzying array of vendors claiming nirvana just a PO away. Join September’s Data Dump podcast to get the inside scoop on the future of data and Martech tools.

About our guest: Jim Gearhart, Senior Director, Enterprise Business Applications & Development @ Zendesk

With two decades of experience building and leading technology teams, Gearhart has worked in a technical and strategic leadership capacity for a number of notable tech companies including HP, Agilent Technologies, Unify, Turn, Omniture, & Adobe.

Currently serving as Sr. Director of Enterprise Business Applications & Development for Zendesk, Gearhart provides executive leadership and vision to to ensure Zendesk’s objectives are realized through a modern, cloud-first technology stack. Gearhart is at the intersection of pricing & packaging decisions for Zendesk’s SaaS products, enterprise platform & process governance, and represents Zendesk in MGI's Monetization Leadership Council, a Silicon Valley group dedicated to identifying and sharing market trends and best practices for SaaS companies.