Understanding the Confusion Surrounding Sales Forecasting.

Sales forecasting can be one of the most difficult functions in any corporation and it is usually led by the least qualified “numbers people” in the company, the sales managers.  Managing the numbers in sales includes, but is not limited to: Sales Forecasting, Sales Capacity, Account Segmentation and Scoring, Territory Planning, Quota Planning, Deal Desk, Crediting, and Incentive Compensation.  In our interview with Rowan Tonkin, Practice Lead of Sales and Marketing Apps at Anaplan we push to clear up the inscrutable.  The host is Jim Obermayer.

 

About  Rowan Tonkin, Practice Lead of Sales and Marketing Apps at Anaplan

 

Rowan Tonkin joined Anaplan after spending the last 10 years helping marketing teams deliver great marketing campaigns through better planning and operations management. He has experience across many industries, including working with clients such as Shell, PayPal, Telefonica O2, SportsDirect.com and many more. Rowan has a broad background working across the customer lifecycle from sales through to implementation, consulting, and customer success. Originally from Wollongong, Australia, he now lives in London.

 

About Anaplan:

 

Anaplan is the leading planning and performance management platform for smart businesses. Anaplan combines an unrivaled planning and modeling engine, predictive analytics, and cloud collaboration into one simple interface for business users. Anaplan enables decision-makers to plan and manage performance on a single platform. This fosters real-time team collaboration on large data sets. Smart businesses enable their managers and analysts in every department to build plans with more precision, with unprecedented speed. By connecting performance data with plans, managers can quickly see when numbers are off course and easily simulate decisions before they act. To learn more, visit www.anaplan.com.

 

 

 

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