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Sales Lead Management Association Radio

Mar 2018

What It Means to Internalize a Data First Mentality

March 14, 2018

Listen while you walk the hamster on iTunes



Data is the lifeblood of all sales and marketing initiatives (or the electricity that powers them) – but we’re not referring to just any data; for this discussion, we’re talking about quality contact and account data; the data that every sales and marketing person depends on. The guest is Ned Leutz Director of new business at ZoomInfo.  The host is Anna Fisher.

About the Guest:  Ned Leutz, Director, New Business at ZoomInfo

Ned Leutz has spent the last eight years helping ZoomInfo’s customers tackle their database hygiene challenges. As Director of Sales, Ned oversees the large account segment of ZoomInfo’s market, focusing on New Business acquisition. A native of Lexington, Massachusetts, when Ned isn't solving complex data challenges, you can find him on the golf course or behind the grill working on one of his culinary creations

About the Host: Anna Fisher, Senior Director of Marketing & Head of Lead Generation at ZoomInfo

As Senior Director of Marketing and Head of Lead Generation at ZoomInfo, Anna Fisher is directly responsible for lead nurturing strategies, lead generation and brand awareness.   In 2016, under Anna’s leadership, 86% of closed won business came from marketing generated leads. Anna is also credited for using her leadership skills to spearhead ZoomInfo’s internal alignment initiative between sales and marketing.

About ZoomInfo

For over a decade, ZoomInfo has helped companies achieve their most important objective: profitable growth. Backed by the world’s most comprehensive B2B database, our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects. 

  • Headquarters: Waltham, MA
  • Founded: 2000
  • 6 Patents
  • 223M Business People
  • 13M Company Profiles
  • 47M Direct Dials


More Anna Fisher:

How Companies Are Using Databases to Improve Sales & Marketing Productivity


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