In this interview, Eric Jacobson, Co-Founder and CFO of Amplifinity, makes the argument that branding and brand advocacy is more important than ever as a source for qualified leads.
May 6, 2014
Eric joined Amplifinity in December of 2011. He currently manages the day-to-day operations and finances of the company. Eric has served as the chief financial executive and managed operations at several venture-backed startups including Translume, Janeeva, Discera and Picometrix. Previously, Eric managed finance and accounting for Comcast’s high speed internet business, when that business unit was in its infancy, working from the company’s corporate headquarters in Philadelphia. He also managed the implementation of a variety of relationship marketing initiatives and customer loyalty programs at that company. Eric is a graduate of Syracuse University and earned an MBA in Finance from The Wharton School at the University of Pennsylvania..
Brand Advocacy Solutions: Building and activating new sales channels for our customers
Amplifinity knows that your company is as unique as the consumers, partners, and employees who are loyal to it. We know that the brand advocacy strategy you need is not necessarily the same as your competitors’. But we do know that the end goal is the same whether you’re a B2B, B2C or an agency: to build a customer acquisition channel that works best within your existing infrastructure; to create loyal and accessible brand advocates who will do things for your company because they are given opportunities to do so that come at the right time and in the right place; and to drive sales in the quickest, most efficient way possible. Our clients use our solutions to make that happen.
Every place where you touch your customers and prospects is an opportunity to engage with them. AMP integrates with all of our clients’ touchpoints directly to their enterprise systems – through single sign-on via consumer accounts, dynamic widgets, or simple links. Wherever your customers are, Amplifinity’s platform allows you to connect with them, making it simple and quick for them to recommend your brand to their networks or refer them to your company
The work we do for our enterprise clients proves that your company’s brand advocates are out there and willing to help. But they can’t help if you don’t ask. Your brand advocates – whether customers, partners, or employees – can become part of your team by referring new customers, endorsing your products and services, and amplifying your messages. AMP makes it simple to ask your customers to spread the word on your behalf. Using their My Account page for tracking their activity, progress, and reward status, brand advocates stay engaged and know they are valuable to your company’s success.
The AMP Control Room, as one of our clients says, is the “secret sauce that transformed the way my company does business.” AMP gives brands the control needed to build, track and manage Advocacy Programs. Our powerful configuration and customization capabilities are easy for our clients to use, modify and control. They can configure and control page layouts, workflow, and reward structuring in a few quick steps, and with the guidance of Amplifinity’s Best Practices. The AMP Control Room is the headquarters for your brand advocates’ profiles and customized reporting. Every member of your team from marketing execs to salespeople get exactly what they need through personalized access control.
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