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Sales Lead Management Association Radio

Mar 2016

Why C-Level Management Resists Revenue Marketing

March 29, 2016


Revenue Marketing, a term and an avocation made popular by Debbie Qaqish, of the Pedowitz Group through her weekly radio program, WRMR PowerTalk Radio for Revenue Marketing™Leaders  and her book “Rise of the Revenue Marketer”, is the guest on SLMA Radio to discuss the growth of the Revenue Marketer in B2B.  The host is Jim Obermayer.  Some of the issues they discuss:
  • The state of Revenue Marketing
  • The four benefits of having a Revenue Marketing Process
  • The CMO Survey
  • The turning point that turns someone into a Revenue Marketer
  • The barriers that prevent someone from considering themselves revenue marketers.
  • The barriers erected by others, especially know-it-all C-Level managers
  • The role of Change Management to initiate a revenue marketing process.
What is Revenue Marketing™?
Revenue Marketing™ is the combined set of strategies, processes, people, technologies, customers and results that:
Drops sales ready leads into the top of the funnel
Accelerates sales opportunities through the sales pipeline
Measures marketing based on the repeatable, predictable and scalable contribution to pipeline and revenue
Improves the ROI of the sales and marketing continuum
Debbie Qaqish
Debbie is a nationally recognized thought leader, innovator and speaker on Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth.
She is the author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). She coined the term “Revenue Marketer” in 2011.
As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives.
Debbie is also PhD candidate and her dissertation topic is how the CMO adopts financial accountability in an e-marketing environment.
About the Pedowitz Group:
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. It helps clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, they provide solutions, services and expertise that will get you to the next level and beyond.
TPG has worked with over 1,300 clients, across multiple marketing automation platforms, in diverse industries, sizes and global locations. They have won multiple awards for our work. But, more importantly, so have its customers. TPG is at the forefront of thought leadership in this space. It’s consultants hold more than 200 certifications combined which includes Oracle Marketing Cloud (Eloqua), Marketo and to name a few.
Feel free to visit its resources section where you will find compelling content that will help you on your Revenue Marketing Journey.
Pedowitz Group
810 Mayfield RD, Milton, GA 30009
Phone: (855) REV-MKTG  (855) 738-6584


This episode is generously sponsored by adView.cfm?id=383The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit or call 888-335-0340

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