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Sales Lead Management Association Radio

3
Dec 2013

Why is there so much lip service and so little action in Marketing ROI Reporting?

December 3, 2013

Is there really a marketing ROI?  Ruth P. Steven's tells the truth!"

SLMA Radio host Jim Obermayer interviews Ruth P. Stevens about the reality of the holy grail of proving marketing's return investment. 

  • Is it as easy as some say or as difficult as some others say;
  • Why aren't more marketers skilled enough to prove the ROI for lead generation (or branding for that matter).
  • What are the consequences of a marketer not being skilled in ROI reporting? 
  • What are the most often used tools for proving the return on results for marketing plans.

About  Ruth P. Stevens

Ruth P. Stevens's expertise in customer acquisition and retention derives from a decade and a half of hands-on marketing for both large enterprises and start-up companies. Just prior to beginning her consulting practice, she served as chief marketing officer at an Internet company in New York City. Before that, she had broad responsibilities for direct marketing at three corporate giants – IBM, Ziff-Davis and Time Warner.

She has been listed as one of the 50 Most Influential in Sales Lead Management in 2011, one of the 20 Women to Watch in Sales Lead Management in 2012 and 2011. Since going independent in the late 90's, Ruth has had a lot of experience with people who are on the fence with the decision of whether venturing out on their own is for them, or are they better staying with or seeking a firm to work for.

She will also help alert you as to the common mistakes people make when making this change without thinking it through all the way. This mistakes can make the difference between success and failure.