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Sales Lead Management Association Radio

26
Nov 2019

Why Marketing with Your Gut is Out and Marketing with Data is In – Ellie Mirman

November 26, 2019

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The podcast version of this show from the live broadcast will be available by the EOB on Tuesday, Nov 26th.

How Competitive Intelligence Drives Markets from a 20 Women to Watch Win er, Ellie Mirman of Crayon

What started as an interview with Ellie Mirman, CMO of Crayon, named one of the 20 Women to Watch by the Sales Lead Management Association, which centered on women in leadership, this morphed into an interesting discussion about how competitive intelligence creates a competitive advantage for its users. 

SLMA Host Erika Goldwater gets Ellie to talk about how to grow as a leader, her own experiences and the advice she gives about how women can pave their way to success. Just as interesting is her background in marketing, especially as a CMO at Crayon a competitive intelligence company. She discusses how marketers have to shift from “marketing by your gut” to marketing with data; how data is an equalizer and why data is the new universal language.

About our Guest Ellie Mirman

Ellie Mirman is CMO at Crayon. Prior to Crayon, she was VP Marketing at Toast, where she built and led the marketing function across demand gen, content marketing, product marketing, branding, and customer advocacy. Previously, Ellie held multiple marketing leadership positions at HubSpot during its growth from 100 customers to IPO. Ellie loves working at the intersection between Marketing, Sales, and Product, and building marketing from startup to scale-up.

About Crayon

Crayon is a market and competitive intelligence company that enables businesses to track, analyze, and act on everything happening outside their four walls. Tens of thousands of teams use Crayon's real-time competitive insights platform to enable sales to win more deals, improve marketing performance to break through crowded markets, and inform product and executive strategy to build and launch winning products.

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Host Erika Goldwater is the director of Global Communications for InRiver The new way to market and sell with powerful product information management. She has also been named as one of the 20 Women to Watch by the Sales Lead Management Association.