Sales Lead Management Association Radio header image 1

Sales Lead Management Association Radio

Oct 2018

Hosts & Show

October 3, 2018
The Hosts

There are four hosts for SLMA Radio, each has an area of specialty with a program title that reflects their interests.

About Revenue Rebels by DemandLab

The rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach.

Rhoan Morgan, CEO DemandLab

host-rhoan.jpgAs CEO of DemandLab, Rhoan sets the direction for the technologies, strategies, and partnerships that drive success for the agency’s clients. An early proponent of marketing automation, Rhoan continues to explore the next wave of technologies and analytics that support engaging customer journeys, and deliver valuable customer insights that advance business goals and accelerate revenue.


DemandLab supports the client’s vision of being hyper customer driven by helping them use technology, data, and content to deliver exceptional customer experiences.

DemandLab creates powerful customer lifecycle, experience and relationship strategies by aligning marketing, sales, IT, and finance functions. By implementing advanced digital technologies and business process automation, DemandLab helps clients achieve digital transformation that accelerates revenue growth.

Solutions include marketing automation strategy and execution that define and deploy superior customer engagement journeys; data and analytics, auditing and management; sales and marketing analytics and optimization; and content strategy, creation, and performance optimization. Learn more about this award-winning agency at

About Data Dump

The B2B Data vendor space is rapidly changing. Gone are the days of accepting incomplete, inaccurate and eroded data as the norm. The data space has been plagued by misinformation about what good B2B data is and how to find it. Tune into Data Dump to hear top B2B data vendors and buyers discuss the reality of today’s data landscape, help you navigate your buying decisions and laugh along the way. 

host-mark.jpgMark Godley, CEO of LeadGenius

Mark has a verified track record for creating and leading organizations that consistently surpass revenue objectives and is best known for driving revenue that significantly outpaces industry growth while rejecting herd mentality.

About LeadGenius

LeadGenius is a sales and marketing intelligence solution that enables B2B companies to identify and connect with their ideal customers. LeadGenius uses a unique combination of machine learning and human researchers to provide B2B marketing and sales teams with highly-accurate lead generation data and go-to-market intelligence. In 2011, they set out to make a difference in the world by creating an organization that uses technology to empower unemployed and underemployed people worldwide. To address their organization’s challenges in finding high quality data to connect with ideal customers, they approached the problem from a unique angle–combining smart technology and skilled people using crowdsourcing methods we pioneered. They called it, LeadGenius; a software company with the heart of a social enterprise. Today, the world’s fastest growing companies and Fortune 500s alike choose LeadGenius to help them find and connect to the companies and contacts that are most important to them. Learn about LeadGenius here >

About “Ready Set Grow”

Laura Patterson is well-known for being a pioneer in the field of marketing measurement and performance management. Her breadth of experience in helping companies accelerate growth make her an ideal host for this newest SLMA program, ‘Ready-Set-Grow.’  For the Ready Set Grow program, Laura brings C-level executives from across various industries to each segment to discuss how they have organically grown their companies.  These “tell-all” programs will focus on revealing to listeners the tools and management techniques the guests have used to fuel their above-average growth.

“When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive,” added Laura. “Each of the guests on ‘Ready-Set-Grow’ will share insights into achieving growth, lessons learned along the way, and their expectations of Marketing in regard to the growth mandate.”

host-laura.jpgAbout Laura Patterson

Laura is a recognized expert in proving and improving the value of Marketing and an authority in Marketing Performance Management with global customer engagement expertise within the technology, financial services, life sciences, and manufacturing industries. She is a results-oriented executive with entrepreneurial experience and a passion for helping companies gain insights from data, develop metrics, and design processes to drive growth, create customer value, and improve business and Marketing performance.  Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations.  Martechexec selected Laura as one of the top 50 women in marketing technology. Laura is also honored to be among the Top 20 Women in Business according to the Sales Lead Management Association. And Engagio identified Laura among the top Marketing Operations leaders to know. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.

About Vision Edge Marketing

Founded in 1999, VisonEdge Marketing specializes in helping companies apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making. More about the service Vision Edge Marketing offers here >

Mari Anne Vanella

Mari Anne Vanella

Mari Anne Vanella has 25+ years of sales and business management experience. As Founder/CEO of sales development firms in the Silicon Valley, her organizations have consistently delivered long-term, successful sales development programs to high tech and services industries across the United States.

Mari Anne's background includes successful performance as Vice President and Director at companies such as The EC Company (now ADX), PictureTalk, a subsidiary of Drake International (one of the world's largest IT solution and staffing firms), Global Knowledge, and at Skyline Computer Corporation, where she led the Cisco Training Products organization to a #5 position in the country within one year. Prior to these she founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, Waddell & Reed, and many others.



James Obermayer

Publisher of the Funnel Media Group, LLC and founder of the Sales Lead Management Association (2011) - 9,000 world-wide members.  Senior Producer of the Funnel Radio Channel for business to business internet radio and podcast replays.

Host of SLMA Radio, the long running (2007) internet radio program that discusses sales lead management and sales lead generation topics and 


host-susan.jpgSusan Finch

Susan is happy to report long-standing relationships with her clients; some go back over twenty years. he enjoys assisting in the planning of their marketing effort through strategic content so they evolve to include new and current technologies, as well as social media trends. She helps for as long as you need the help or just whenever you need an extra hand. 

In addition to social media weaving, writing and managing, she's also available to help with podcast and video hosting and voiceover. She creates the most efficient use of your time regarding social media or helping you when you are too slammed to do it yourself. Her custom training videos are becoming more popular to teach YOUR regular tasks to your staff to cut down on consulting time.

She is also the cohost on RootedInRevenue with Lany Sullivan

 You can be one of Four Hosts on SLMA Radio 

There is an opening for a host position for the 4th Thursday of the month..  Send an email to the Senior Producer to be added to a waiting list.

If you have only 45 minutes a month you can build your personal brand and have your own podcast radio program on SLMA as a co-host. The reasons to consider being a host on SLMA Radio and our sister show, Customer Marketing Radio are:

  • Being a Podcast/Radio host builds your personal thought leadership brand with thousands of listeners with your name
  • It builds the brand for your company
  • It creates wonderful testimonials from your users and customers
  • It introduces you to major senior management guests as a radio/podcast host
  • Your program will be professionally produced
  • You will spend very little time as a host: typically, 45 minutes once a month
  • You can host your program from any telephone – worldwide
  • The cost is low: $495 per month, no set-fee, no ups and extras, that’s it

To request an appointment to discuss how you can be a host on SLMA Radio, go here:  or call me to schedule your program. 

 Jim Obermayer – Senior Producer SLMA Radio (415) 521 4278

About the Show:

SLMA Radio was started as a way to gather industry experts to share their knowledge, stories and tips. Experts are respected leaders in various disciplines as it relates to Sales Lead Management including marketing, data, software, training, events and more.

Sales Lead Management Association Talk Radio: A Syndicated Program 

SLMA Radio launched in July of 2010 and is broadcast through the internet, live, on Thursdays, at 10: 30 AM PST (California, US) UTC/GMT -8 hours. Listeners can connect via the SLMA website.  It is offered on the Funnel Radio Channel a business unit of the Funnel Media Group, LLC.   Recorded podcasts of the SLMA Radio program can be found on the SLMA website, via iTunes, on many of the interviewees’ websites, and via the many syndicated outlets which carry the entire programming list of shows. The program has senior management guests from marketing and sales vendors and end users. 

SLMA Radio is produced by Paul Roberts of OC Talk Radio, and the hosts are James Obermayer, CEO of the Sales Lead Management Association;  Rhoan Morgan, CEO DemandLab, Darryl Praill, CMO of VanillaSoft, Laura Patterson, CEO of Vision Edge Marketing, Mark Godley CEO LeadGenius and Susan Finch of Susan Finch Solutions. .

The SLMA Talk Radio program as of July 2018 has had 109,237 download listeners plus live listeners.. As syndication increases, we expect the exposure and listener-ship to quadruple.

SLMA vice president of marketing, Sue Campanale, said “This show is open to SLMA members and non-members alike; anyone interested may tune in. Recorded broadcasts are archived on the SLMA Radio site as podcasts and available through the many syndicated outlets."

  • Guests are provided a copy of the program 
  • 30 second Commercials may be accepted inquire to Jim Obermayer
  • Potential guests may contact the show’s host, Jim Obermayer, for guest appearances
  • Programs are scheduled 3-4 weeks in advance 
  • There is no cost for being a guest on SLMA Radio