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Sales Lead Management Association Radio


Hosts & Show

June 15, 2018
The Hosts

There are four hosts for SLMA Radio, each has an area of specialty with a program title that reflects their interests.

About Inside, Inside Sales

Inside, Inside Sales is about the management of inside sales departments,  The host discusses the last trends and tools that increase the productivity of inside salespeople and management.

host-darryl.jpgDarryl Praill, Host of Inside, Inside Sales

Darryl Praill, Chief Marketing Officer of VanillaSoft, is a high-tech marketing executive with over 25 years’ experience spanning startups, re-starts, consolidations, acquisitions, divestments and IPO’s. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.

Praill is a former recipient of the coveted Forty Under 40 Award, and has held senior executive roles in leading companies including Sybase, Cognos (now IBM), webPLAN (now Kinaxis), and CML Emergency Services (now AIRBUS). He has raised over $50 million in venture funding across multiple organizations and consulted with world-class corporations including Salesforce, SAP, and Nielsen. He is a Computer Science graduate from Sheridan College.

About VanilaSoft

VanillaSoft’s core philosophy and development process is centered around a single concept: The Power of Simplicity. By focusing on simplicity, we allow our customers to achieve increased productivity, higher contact rates, and better sales accountability. Intuitive and easy-to-use, VanillaSoft combines the best components of CRM, lead management and telemarketing applications to create the most effective phone sales solution on the market.VanillaSoft’s core philosophy and development process is centered around a single concept: The Power of Simplicity. By focusing on simplicity, we allow our customers to achieve increased productivity, higher contact rates, and better sales accountability. Intuitive and easy-to-use, VanillaSoft combines the best components of CRM, lead management and telemarketing applications to create the most effective phone sales solution on the market.

About “Ready Set Grow”

Laura Patterson is well-known for being a pioneer in the field of marketing measurement and performance management. Her breadth of experience in helping companies accelerate growth make her an ideal host for this newest SLMA program, ‘Ready-Set-Grow.’  For the Ready Set Grow program, Laura brings C-level executives from across various industries to each segment to discuss how they have organically grown their companies.  These “tell-all” programs will focus on revealing to listeners the tools and management techniques the guests have used to fuel their above-average growth.

“When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive,” added Laura. “Each of the guests on ‘Ready-Set-Grow’ will share insights into achieving growth, lessons learned along the way, and their expectations of Marketing in regard to the growth mandate.”

host-laura.jpgAbout Laura Patterson

Laura is a recognized expert in proving and improving the value of Marketing and an authority in Marketing Performance Management with global customer engagement expertise within the technology, financial services, life sciences, and manufacturing industries. She is a results-oriented executive with entrepreneurial experience and a passion for helping companies gain insights from data, develop metrics, and design processes to drive growth, create customer value, and improve business and Marketing performance.  Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations.  Martechexec selected Laura as one of the top 50 women in marketing technology. Laura is also honored to be among the Top 20 Women in Business according to the Sales Lead Management Association. And Engagio identified Laura among the top Marketing Operations leaders to know. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.

About Vision Edge Marketing

Founded in 1999, VisonEdge Marketing specializes in helping companies apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making.

Rhoan Morgan, CEO DemandLab

host-rhoan.jpgAs CEO of DemandLab, Rhoan sets the direction for the technologies, strategies, and partnerships that drive success for the agency’s clients. An early proponent of marketing automation, Rhoan continues to explore the next wave of technologies and analytics that support engaging customer journeys, and deliver valuable customer insights that advance business goals and accelerate revenue.


DemandLab creates powerful customer lifecycle, experience and relationship strategies by aligning and guiding business teams including marketing, sales, IT, finance through digital transformation to drive and accelerate revenue growth supported by advanced digital technologies and business process automation. With a blended solution of state of the art marketing automation, CRM, and data analytics know-how, combined with end-customer focused content strategies, DemandLab applies innovative techniques along with proprietary methodologies to benefit our customers’ bottom line.

DemandLab helps clients achieve ambitious business growth goals and surpass the competition through our wide variety of service offerings including marketing automation strategy and execution that define and deploy superior customer engagement journeys; data analytics, auditing and management, sales and marketing analytics and optimization; content strategy, creation and development; graphic and digital design and coding services. Learn more about this award-winning agency at

host-jim.jpgJames Obermayer

Publisher of the Funnel Media Group, LLC and founder of the Sales Lead Management Association (2011) - 9,000 world-wide members.  Senior Producer of the Funnel Radio Channel for business to business internet radio and podcast replays.

Host of SLMA Radio, the long running (2007) internet radio program that discusses sales lead management and sales lead generation topics and 


host-susan.jpgSusan Finch

Susan is happy to report long-standing relationships with her clients; some go back over twenty years. he enjoys assisting in the planning of their marketing effort through strategic content so they evolve to include new and current technologies, as well as social media trends. She helps for as long as you need the help or just whenever you need an extra hand. 

In addition to social media weaving, writing and managing, she's also available to help with podcast and video hosting and voiceover. She creates the most efficient use of your time regarding social media or helping you when you are too slammed to do it yourself. Her custom training videos are becoming more popular to teach YOUR regular tasks to your staff to cut down on consulting time.

She is also the cohost on RootedInRevenue with Lany Sullivan

 You can be one of Four Hosts on SLMA Radio 

Host Positions are currently full.  Send an email to the Senior Producer to be added to a waiting list. The currently waiting list is 3-6 months.

If you have only 45 minutes a month you can build your personal brand and have your own podcast radio program on SLMA as a co-host. The reasons to consider being a host on SLMA Radio and our sister show, Customer Marketing Radio are:

  • Being a Podcast/Radio host builds your personal thought leadership brand with thousands of listeners with your name
  • It builds the brand for your company
  • It creates wonderful testimonials from your users and customers
  • It introduces you to major senior management guests as a radio/podcast host
  • Your program will be professionally produced
  • You will spend very little time as a host: typically, 45 minutes once a month
  • You can host your program from any telephone – worldwide
  • The cost is low: $495 per month, no set-fee, no ups and extras, that’s it

To request an appointment to discuss how you can be a host on SLMA Radio, go here:  or call me to schedule your program. 

 Jim Obermayer – Senior Producer SLMA Radio (415) 521 4278

About the Show:

SLMA Radio was started as a way to gather industry experts to share their knowledge, stories and tips. Experts are respected leaders in various disciplines as it relates to Sales Lead Management including marketing, data, software, training, events and more.

Sales Lead Management Association Talk Radio: A Syndicated Program 

SLMA Radio launched in July of 2010 and is broadcast through the internet, live, on Thursdays, at 10: 30 AM PST (California, US) UTC/GMT -8 hours. Listeners can connect via the SLMA website.  It is offered on the Funnel Radio Channel a business unit of the Funnel Media Group, LLC.   Recorded podcasts of the SLMA Radio program can be found on the SLMA website, via iTunes, on many of the interviewees’ websites, and via the many syndicated outlets which carry the entire programming list of shows.  The program has senior management guests from marketing and sales vendors and end users. 

SLMA Radio is produced by Paul Roberts of OC Talk Radio, and the hosts are James Obermayer, CEO of the Sales Lead Management Association;  Peter Gillett, CEO of ZUANT; Laura Patterson, CEO of Vision Edge Marketing Darryl Praill, CMO of VanillaSoft and Susan Finch of Susan Finch Solutions. .

The SLMA Talk Radio program as of May 2018 has had 99,237 download listeners plus live listeners.. As syndication increases, we expect the exposure and listener-ship to quadruple.

SLMA vice president of marketing, Sue Campanale, said “This show is open to SLMA members and non-members alike; anyone interested may tune in. Recorded broadcasts are archived on the SLMA Radio site as podcasts and available through the many syndicated outlets."

  • Guests are provided a copy of the program 
  • 30 second Commercials may be accepted inquire to Jim Obermayer
  • Potential guests may contact the show’s host, Jim Obermayer, for guest appearances
  • Programs are scheduled 3-4 weeks in advance 
  • There is no cost for being a guest on SLMA Radio