Steve Gershik is one of many successful sales and marketing pros that understand the value of improv training. Here is a quick tip you can start applying immediately to ensure your success. Start with the YES. This one minute tip came from outtakes of a recent interview on CRM Radio, "Where have all the risk takers gone?". Catch the replay here >
Lead Nurturing, not to be confused with dumping all your available content on new prospects, has a Read the rest of this entry »
A Case Study with Sales Management Super Hero Stephen Landry
High Tradeshow Investment, but no visible ROI? “Why is that?” Asks host Peter Gillett. In this episode of SLMA Radio. Zuant CEO Peter Gillett interviews Sales Enablement Super Hero Stephen Landry nosh about: Read the rest of this entry »
Sales Lead Management for direct sales people is a common, popular subject, whether for outside or Read the rest of this entry »
Neuromarketing co-author, Patrick Renvoise, discusses how brain research and his Read the rest of this entry »
DemandGen International Founder David Lewis, author and DemandGen Radio host, shares with us thoughts on Neuromarketing (aka Nueroscience) and six principles he applies to programs with his clients. David has studied the science of Neuromarketing and its application to content delivery for prospects. The host is Jim Obermayer. Read the rest of this entry »
Host, Peter Gillett welcomes Elements, CEO, Ian Gotts. Some of the points they'll be covering include:
- Tradeshow integration a must for speed of follow-up – working with salesforce Admins
- Ease of producing QR codes for event registrations and fast check-in to get rid of paper lists and handwritten badges!
- Will the universal badge idea ever happen?
- Everyday content availability and auto-lead capture for the sales guys who won’t!
You may also be interested in Peter's perspective here:
SLMA Radio Sponsor
Zuant is a new generation of mobile lead capture system. One you can use at every Tradeshow and Event, or even every day when you're on the road to present and send videos and literature to your customers. It looks great and eliminates the need for manually entering your leads later. Now that's smart. www.zuant.com
The rallying cries up and down the halls of marketing today is, “How do we address customer experiences?” Read the rest of this entry »
Learn at least three ways increase lead conversion Read the rest of this entry »
Dozens of companies are starting up, it seems almost every day, to apply artificial intelligence and the connecting technology of machine learning to provide new ways to market, find prospects, and qualify leads.
Existing companies are racing to use new AI applications in their own technology to compete by increa Read the rest of this entry »
AI for everything is becoming the AI for anything…to hear some wags tell it; but the reality is different from the dreams and marketing hype. The reality is this instance is the use of AI for sales training representatives to become more methodical in their approach to sales is real, over-due and enormously useful. "This has great rewards," says Sabrina, "And no downside.” Sabrina was on CRM Radio in April: The Future of Artificial Intelligence for Salespeople
The host is Jim Obermayer
About Sabrina Ateniza Read the rest of this entry »
It’s lovely to have website traffic, but almost useless unless you know who the visitors are. The key element is to combine your web analytics and CRM data to turn anonymous visitors into real people. John Cheney, CEO of Workbooks CRM tackles how he has solved the mystery of the mysterious visitors. The host is Jim Obermayer. Read the rest of this entry »
In this first of a series of interviews we interview Jeanne Hopkins about the four must-have-tools every marketing department needs. With the proliferation of software programs, processes and web-based tools marketing is no longer as simple and straight forward as it once was. Hopkins is the Senior Executive VP/CMO of Ipswich. The host is Jim Obermayer.
About our guest, Jeanne Hopkins, Executive Vice President and Chief Marketing Officer at Ipswitch Read the rest of this entry »
We know that trade shows are a must-have marketing campaign, but each has the cost of the show and the people (people are often 2X the cost of the show). The good news is that trade show leads take fewer touches to close, but shows are often not measured by their revenue contribution. In our interview with Victor Kippes, founder and CEO of Validar, he explains how to measure the revenue contribution and how to avoid cutting shows from the schedule because no one can answer, “Was that show worth it?” The host is Jim Obermayer Read the rest of this entry »
Inbenta believes key word searches are out as AI is being used for natural Language searches (aka as NLP-natural language processing). The Inbenta program understands the nuances of human conversation, so it answers a query based on meaning, not individual keywords. What this means in the world of customer service, e-commerce searches, and cross selling, to name a few applications, is substantially more satisfied users. We’ll learn more in our discussion with Inbenta founder Jordi Torras. And yes, Avarta’s can be part of your solution. The host is Jim Obermayer. Read the rest of this entry »
When asked, salespeople will always, always say that what they need is a qualified lead. No one can deny that there is no better qualified lead than an appointment with the right person that is considering purchasing a product in their space. In this interview with Mari Anne Vanella, CEO of the Vanella Group, we discuss how an outside service can be so effective in getting an appointment with the right person. The host is Jim Obermayer. Read the rest of this entry »
Don’t wait till you’re at the end of your rope. Take steps to avoid burnout, and align your everyday tasks to your business goals. In this interview with Jessica Dewell we discuss her 7 ways to lead a team how to avoid brain clutter, how to respect your intuition and when is too much time management really too much. The host is Jim Obermayer Read the rest of this entry »