Mark Godley sits down with Rob Kornblum, author, former VC, and friend. Rob and Mark discuss their years in tech startups and why culture, hiring and people are the essential ingredients in a successful startup. Rob even goes so far to say that the team is more important than the product! Whoa! Join the podcast to hear from a successful author, VC, and data wonk about the skills and savvy you need to hire and succeed in the startup world.
So you are a new CMO and changes from you are expected, not the least of which is a boost in revenue. In this 14 minute excerpt from the original program hear how a prominent CMO brought about the change that was needed in a 4 step process.
Hear the whole program here:
Revenue Rebels spotlights rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach and this month we’re featuring Darryl Praill, Chief Marketing Officer at VanillaSoft.
Since joining the VanillaSoft team a year ago, Darryl has transformed the sales and marketing process and increased lead flow by launching an inbound marketing strategy and an aggressive digital marketing program supported by a strong sales and marketing stack. If you’re a marketing leader ready to elevate your company, tune in to this episode to hear Darryl’s 4-step approach to accomplish this and more.
Guest: Darryl Praill, Chief Marketing Officer, VanillaSoft
Guest Bio: Darryl Praill, Chief Marketing Officer of VanillaSoft, is a high-tech marketing executive with over 25 years’ experience spanning startups, re-starts, consolidations, acquisitions, divestments and IPO’s. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.
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Join host, Mari Anne Vanella as she welcomes Dave Farrow, Founder/CEO of Farrow Communications as he goes over why B2B sales reps must think like entrepreneurs. Dave Farrow is best known for his brain power. Listed twice in the Guinness Book of Records for Greatest Memory, Dave is an entrepreneur who mastered PR to promote his own business. Most PR professionals have a background working in television BUT have no sales or entrepreneurial experience. As for Dave, he took his skill in memory and developed several educational products and used PR as his primary sales tool. His results are impressive. Dave has personally been on over 2000 media interviews, including multiple appearances on Dr. Oz, Steve Harvey, the Today Show, Fox and Friends, CBS Early Show, Live! With Regis and Kelly, BBC, NBC, CBS, ABC, The CW, QVC, Discovery Channel, Science Channel, and more.
Every sales rep needs coaching, no one is ever too good not to improve and grow. But one-fits-all approaches to sales coaching is often a short-term method that is usually a long term failure. In this program, David Kreiger, president of Sales Roads reveals how he has solved the sales coaching challenge with great success by using the “One Thing” model.
About our Guest David Kreiger
David Kreiger is the Founder and President of SalesRoads, a business-to-business appointment setting, lead generation and sales outsourcing company. He has been named as one of The Most Influential Leaders in Sales & Lead Management by the SLMA the last four years in a row.
SalesRoad’s focus is on developing and implementing high-quality, professional, business-to-business inside sales teams for its clients with its turn-key solutions. These include recruiting, training and retaining highly skilled workforces, developing powerful call approaches, rebuttal strategies and leveraging the latest technologies to build pipeline, increase sales and lower its clients’ costs per sale. For more information you can visit SalesRoads at www.SalesRoads.com or call them at 800-836-4033.
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For more valuable advice, access the Sales Road Blog here
The first Data Dump podcast guest of 2019 is none other than Rick Holmes, Founder of Every Market Media. Rick is a longtime friend, peer and data wrangler of Mark Godley, CEO of LeadGenius. That means that nothing is off limits...are direct dials dead in 2019, will email be obsolete in five years, how will LinkedIn survive, and what are the dirty little secrets of B2B data wrangling. The wholesale data entrepreneur and enthusiast will entertain and school the listeners of what happens behind the velvet curtain of mass data collection and why he loves it so much.
About our guest, Rick Holmes, Founder, Every Market Media
Rick is an outbound marketing enthusiast who brings value to his customers through data feeds, software and analytical thinking.
Most recently, he launched LeadPorte.com to provide greater access to EMM B2B data.
Prior accomplishments include ranking on the Inc 5000 three times, building a sales team from 4 to 40 and bootstrapping a business to $1 million+ in sales in its first 12 months.
As the new year inches closer, everyone starts publishing “the top X trends every marketer must follow in 2019.” While this trend-focused content may spark some ideas, basing the entirety of your plan on trends and best practices is what’s holding marketers back.
This month on the Revenue Rebels podcast, we’re helping you move from trend-follower to trend-setter as we sit down with rule-breaking marketing leader, Maria Pergolino, Chief Marketing Officer of Anaplan. Stay tuned to learn:
- How marketers can overcome the “trend-follower” mindset and become more strategic in their planning efforts
- Top tips for developing your 2019 marketing plans
- How to connect your plan to revenue goals
Because here on Revenue Rebels, we don’t just follow the rules, we break them and set new ones.
About Our Guest
Maria Pergolino is the Chief Marketing Officer (CMO) of Anaplan. Maria is known for building world-class teams that drive growth, product differentiation, and category development. Prior to Anaplan, Maria was Senior Vice President of Global Marketing and Sales Development at Apttus, where she directed go-to-market strategy, sales development, customer advocacy, demand generation, strategic events and communications initiatives. She also has held leadership positions at Marketo, Shunra Software (acquired by Hewlett-Packard), and Chubb Ltd. Maria holds both a B.S. and an MBA in Marketing from Rutgers University.
Join host, Mari Anne Vanella on Outstanding Outbound as she welcomes Dan Sixsmith. Dan Sixsmith is a well-known Consultant , Speaker, Trainer, Coach and active blogger on the topic of Sales excellence. He works with large global sales teams in addition to individual executives. Recently, he joined the Board and serves as CMO of a non profit organization dedicated to protecting teens from substance abuse and speaks frequently on the subject.
About Dan Sixsmith
The effectiveness and very presence of Sales Reps in B2B organizations have been challenged dramatically over the past few years. The buying process is becoming automated and buyers have more information than ever before at their disposal. But I am here to tell you that Sales is alive and well but needs to shift its approach. While still leveraging foundational elements such as relationships, follow up and the ability to handle objections and close deals, Sales Execs need to blend in newer skills like consulting, facilitating, building trust and adding value.
He is the host of the podcast, "Sales Is King" and is a Consultant , Speaker, Trainer, Coach and active blogger on the topic of Sales excellence. He works with large global sales teams in addition to individual executives.
Dan also understands the Marketing space and owns the independent agency, Augmento which works with brands and B2B types at the corner of Storytelling and Technology.
In the recent past, he joined the Board and serves as CMO of a non profit organization dedicated to protecting teens from substance abuse and speaks frequently on the subject.
Welcome to SLMA Radio’s Outstanding Outbound a monthly program with our host, Mari Anne Vanella. Mari Anne is an author and the CEO of the Vanella Group. She has been a frequent guest in the past. Her program will explore the growing field of outbound lead generation for large deals. This program is sponsored by the Vanella Group.
Host, Laura Patterson interviews Kevin Dunworth, CEO/Founder, Celling Biociences for her monthly program: Ready, Set, Grow!
Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue.
About our guest: Kevin Dunworth
Former athlete turned entrepreneur, Kevin’s heritage is deeply rooted in coaching and winning. The oldest of three brothers who all swam for university national championship teams, he and his brothers were raised to work hard and succeed at whatever they tried. After swimming at the University of Tennessee, Kevin moved this determination and grit into the boxing arena winning the Golden Gloves of Tennessee and becoming a professional boxer adding 56 amateur fights and 8 professional fights to his sports resume. He was introduced to the field of sports medicine as a patient and his interest quickly catapulted him as a businessman and entrepreneur.
Kevin went from managing medical companies in the Mid West to running medical companies in the Middle East, Western and Eastern Europe, and then back to the United States. His previous leadership roles have included: Vice President of Sales for GE Trans Leasing, Vice President of Global Sales and Director of International Operations for FlouroScan Imaging Systems, and Director of European Sales and Director of Emerging Markets for Smith & Nephew Dyonics.
Kevin has spent more than 34 years in the biomedical industry, the last two decades of which he has brought together physicians, scientists and like-minded entrepreneurs to help improve the standard of health care in the fields of orthopedics and regenerative medicine. He created BennuLife as his vision of how to not only collaborate with providers but with patients themselves as proactive individuals who want to improve their health and wellness.