Sales Lead Management Radio

Pipeline CRM: A Simple CRM Developed From a Salesperson’s View

CRM systems are seldom simple to use, and never created based on a salesperson’s preferences.  During our interview with Ani Chiuzan head of customer marketing at Pipedrive we found a salesperson oriented tool that is both.  Ani discusses the basics of a CRM system that salespeople like and what separates CRM from Sales Lead Management Software.

13 Lessons as an Interim Sales Manager

Most "interim sales managers" are hired in times of stress.   These sales consultants are expected to swiftly “right-the-ship.”  During this podcast, James Obermayer, who successfully increased sales, reshaped marketing departments, created SWOTs and Sales and Marketing Plans, for more than 50 high tech clients shares the 13 lessons he learned while at Sales Leakage Consulting. This session is for sales consultants and interim sales and marketing managers (Interim CMO's are also welcome).

Overcoming the Resource Demand of Virtual Events

Measuring and managing virtual events is every marketer’s challenge.  Sales are suffering as live event leads have dried up and pipelines are falling.  In this program, Victor Kippes of Validar discusses how to track and measure virtual event attendees, content consumed, demos attended, attendee behavior and consequent pipeline contributions and sales made.  Every marketer for virtual events should listen to this program. 

What B2B Can Learn from B2C Customer Experience

In many ways, CX and Marketing are the key parts of the business tasked with thinking about the future of the business, and in particular, customer needs. Businesses that closely align these two functional areas can have a greater impact on the customer experience, and essentially a better business outcome.

Driving Attendance to Virtual Events: Achieving Growth in a Downturn Economy

Virtual Events are in, and everyone knows it, but getting people’s butts in seats, and staying engaged is a different matter.  Some say virtual events have engagement promise, but growth in this economy is elusive. Sruthi Kumar from Sendoso is here to tell us how to achieve growth in a downturn economy.

Without a Sales Engagement Platform CRM is Just a Database

Most sales managers believe that a CRM system is all they need to manage prospect leads.  Sales engagement software, however, solves the salesperson’s human failings that hamper sales success.  Sales and Marketing managers should listen to this program.

How To Leverage Video Marketing In Today's Environment

Being adaptable and relevant in today's market requires a powerful marketing strategy and incorporating video is a great place to begin. In this episode of Revenue Rebels, host Rhoan Morgan is joined by CEO of 522 Productions, Alisa Vossen to discuss how to effectively leverage video marketing. Alisa shares her team's latest "rebel act," how video improves the customer experience, and how to measure success and ROI.
Revenue Rebels is hosted by Rhoan Morgan of DemandLab which is a program on the Funnel Radio Channel.  DemandLab is the sponsor of Revenue Rebels
   

CMO Vacancy? Fill it With an Interim CMO Without Losing Momentum

CMO slots cannot be vacant, even for a few weeks.  Learn how to keep up your momentum with a fractional/interim CMO which will gain momentum for you, not lose it.  This program is for the C-Suite executive that has an open spot for a CMO. 

Virtual Trade Shows are Missing the Booth Barker

Ever the optimist, Award-winning Magician, Scott Tokar, is looking forward to the irreplaceable trade shows he is a part of regularly. His corral of other performers know they can adjust and do online appearances, but nothing replaces the barker at a trade show driving people you never reached before to hear your message through entertainment.

How a Marketing Platform Drives Customer Experience

 
Marketing in B2B companies is divided into those companies that have a sophisticated marketing platform (aka marketing automation system) and those that don’t.  Those without a marketing automation system or marketing platform don’t know what’s happening to their marketplace until their pipeline is evaporating before their eyes. While marketing automation software users revel in the revenue growth, the biggest benefit, says David Greenberg, is enhanced customer experience.  Our program this week has industry expert David Greenberg, SVP at ACT-On. He explains the benefits of the benefit of marketing automation and marketing platforms.