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Sales Lead Management Association Radio

10
Jan

How Leading Companies Increase Revenue in today’s Hyper Competitive Environment!

250-SLMARADIO-20170112-morgan.jpgIn this interview with Rhoan Morgan, recent winner in the category of most inspiring leader of B2B and B2C C-Level Executives, she reveals what leading companies are doing that those that want to be leading companies aren’t doing.  The host is Jim Obermayer

About Rhoan Morgan

As CEO of DemandLab, Rhoan sets the direction for the technologies, strategies, and partnerships that drive success for the agency’s clients. An early proponent of marketing automation, Rhoan continues to explore the next wave of technologies and analytics that support engaging customer journeys, and deliver valuable customer insights that advance business goals and accelerate revenue.

About DemandLab

DemandLab creates powerful customer lifecycle, experience and relationship strategies by aligning and guiding business teams including marketing, sales, IT, finance through digital transformation to drive and accelerate revenue growth supported by advanced digital technologies and business process automation. With a blended solution of state of the art marketing automation, CRM, and data analytics know-how, combined with end-customer focused content strategies, DemandLab applies innovative techniques along with proprietary methodologies to benefit our customers’ bottom line.

DemandLab helps clients achieve ambitious business growth goals and surpass the competition through our wide variety of service offerings including marketing automation strategy and execution that define and deploy superior customer engagement journeys; data analytics, auditing and management, sales and marketing analytics and optimization; content strategy, creation and development; graphic and digital design and coding services. Learn more about this award-winning agency at www.demandlab.com.

 

SLMA Radio Sponsorship

 

adView.cfm?id=396 Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

29
Dec

Content – What Role Should it Play in the Sales Process?

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 This is a third in a series of programs that discusses how a new CMO introduces Revenue Marketing to her new company. It will air live Thursday, January 5, 2017 at 10:30 am Pacific.

In the first interview on SLMA Radio we interviewed Liz Sophia and her CFO Ron Shah with the program title of: How a CFO and VP of Marketing fell in Love with Revenue Marketing. Ron seemed to be impressed with the concept that marketing can create measurable revenue. The relationship had gotten off to a great start, but both parties said it was still too early to measure a tangible success.

In the second program, Is the Love affair between the CFO and the VP of Marketing still alive? We explored how at nine months into the program Revenue Marketing had become a reality for marketing, salespeople and the CFO. Success was measurable.

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20
Dec

The Most Played Program in 2016: How to get a 60% Increase in Conversions to Forecast!

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250-SLMARADIO-gracey.jpgHow technology and outbound calling over-comes quota failure and turns losers into winners!

Failure to make quota is sad.  Sad for the reps that fail, sad for the CFO that has to figure out how to pay the employees and Sad for the sales manager that will be fired after he or she fires those that fail.  It’s a losing situation unless it can be turned around.  During this program, Peter Gracey, CEO of QuotaFactory tells us how to use technology and outbound calling to turn losers into winners.  The host is Jim Obermayer.

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7
Dec

How PR Fuels Marketing and Drives Sales

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250-SLMARADIO-20161208-fairleigh.jpgSLMA Radio host Jim Obermayer interviews Elizabeth Fairleigh founder of thE Connection. They will discuss the power of PR to fuel marketing initiatives and drive sales. Fairleigh says PR has grown in importance to shape opinions as the point of the spear in high tech companies. Plus, she contends that PR is no longer just skill based word-smithing; it is an ability to create strategy as companies shape the playing field for their products. And yes, as Elizabeth Fairleigh discusses how PR drives sales. Then Program covers:

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5
Dec

Marketing Enablement? Buzz Words or Facing Reality In a Changing Marketing Environment?

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250-SLMARADIO-20161208-caretsky.jpgMarketing Enablement appears to be a recent twist on sales enablement discussions.   Sirius Decisions, Seismic Solutions and others have written about the subject and there is mounting evidence that marketing must first address its own issue of marketing enablement before offering solutions to sales enablement.  In our interview with week, Larry Caretsky, CEO of Commence Corporation offers his opinion on the state of Marketing Enablement. The host is Jim Obermayer.

Caretsky offered his Predictions for 2017 on the SLM Blog and was recently interviewed on CRM Radio Sales Enablement: Clearing up the confusion.  November 8, 2016

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30
Nov

Why PR is More Accountable in a Perplexing Digital World

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250-SLMARADIO-20161201-wincko.jpgSome say that public relations is more important than ever before.  Others contend it is losing ground in a digital world obsessed with accountability (read as sales results for every dollar spent in marketing).  Is PR more accountable than other forms of marketing?  Let’s hear it from Cision SVP of Marketing Ken WIncko.  We may also get a review of their new Cision Communication Cloud™. The host is Jim Obermayer

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17
Nov

Secrets for Managing New Sales Reps for Early Success

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250-SLMARADIO-20161117-reflektive.jpgManaging sales reps is not most people’s favorite job.  Getting the reps to perform early is a special talent.   Too often salespeople languish in the startup phase and deliver little in their first six months to as long as a year.  In this program we talk with Reflective’s Ben Nachbaur and Cindy Shibutani about the secrets to getting early performance wins from new hires in sales. The host is Jim, Obermayer

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8
Nov

Understanding the Confusion Surrounding Sales Forecasting.

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Sales forecasting can be one of the most difficult functions in any corporation and it is usually led by the least qualified “numbers people” in the company, the sales managers.  Managing the numbers in sales includes, but is not limited to: Sales Forecasting, Sales Capacity, Account Segmentation and Scoring, Territory Planning, Quota Planning, Deal Desk, Crediting, and Incentive Compensation.  In our interview with Rowan Tonkin, Practice Lead of Sales and Marketing Apps at Anaplan we push to clear up the inscrutable.  The host is Jim Obermayer.
 
About  Rowan Tonkin, Practice Lead of Sales and Marketing Apps at Anaplan
 

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1
Nov

Rise of the Mysterious Marketing Operations Function

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More technology, more lead gen, more confusion, less time to manage it all; these are the issues facing marketing without a marketing operations manager. But wait, they told us that the technology is simple and easy to use, no one said we’d have hire a new high paid marketing ops person to run it all.  In this interview with author Debbie Qaqish we discuss the critical nature of the marketing operations function and why the right manager increases marketing and sales efficiency.  Debbie dispels the mystery surrounding this new position.  The host is Jim Obermayer. 

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24
Oct

Is the Love affair between the CFO and the VP of Marketing still alive?

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In May of this year we interviewed Liz Sophia (VP of Marketing and Ron Shah CFO) of Hodges-Mace to discuss the progress that Liz was making in introducing Revenue Marketing to the company.  One of Liz’s first moves in the fall of 2015 was to enlist the support of the CFO.  They agreed in the interview that while huge progress had been made with the salespeople, new qualified leads, more accountability, etc., the jury was still out on how Revenue Marketing would fully become the sales and marketing rallying cry for the company. Let’s hear the progress that Liz and Ron have made and see if the love affair with revenue marketing is still an affair to remember. The host is Susan Finch.

 

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18
Oct

How Predictive Lead Gen Solves the Mystery of Revenue Shortfalls by finding Qualified Prospects

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Qualified prospects are the number one request of ANY sales force. Solve the qualified prospects issue and you solve the revenue issue for your company.  In this program, the senior director of product marketing at Infer, Sean Zinsmeister describes how machine learning delivers the most sought after of all marketing outcomes: a qualified prospect. The host is Jim Obermayer
 
About Sean Zinsmeister
 
SR. DIRECTOR OF PRODUCT MARKETING - Infer

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10
Oct

How to Increase Engagement and Avoid Online Meeting Failure

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On-line meetings are crucial; done well the meetings increase sales, bring focus to marketing and company initiatives and save everyone time and money. Done poorly and everyone leaves the meeting wondering why they were there. During this program Jeff Smith, vice president at ClearSlide helps us over-come on-line meeting failures. The host is Jim Obermayer.

Jeff Schmidt, SVP of World Wide Sales and Services at ClearSlide
Jeff oversees all aspects of Sales and Client Services. He has more than 20 years of technology leadership experience building sales teams and driving revenue growth. Jeff’s experience prior to ClearSlide includes prominent SaaS companies including WebEx, HighTail, PivotLink, and CoreMetrics in roles as Enterprise GM, Chief Revenue Officer, and head of global sales and services. He earned a BA in Speech Communications, Sales and Marketing from California State University, Northridge.

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6
Oct

New Tips/Strategies for Adopting Email Marketing Automation

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250-SLMARADIO-20161006-tobin.jpgAutomated Email marketing is thought of as so common that in many companies it is an afterthought that fails in its mission.   In this program Jonathan Tobin the head of Vision6’s agency program tackles how email marketing programs can succeed where others fail.   He will be joined on the interview with Henry Vesander who manages the sales and customer success team in the company’s Australian office. The host is Jim Obermayer.


About Jonathan Tobin:

 

Jonathan Tobin is the Head of Vision6's Agency Program. In this role, he is responsible for helping digital marketing agencies and marketers use email marketing automation to drive value for their customers. Jon previously served as the Head of the Vision6 Customer Success team, leading the company’s core initiative to help customers realize value from the product. Jon has over ten years of experience in email marketing.  

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27
Sep

Agency Review: An Agency that Delivers Big Visibility for Small Businesses

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Small companies dash around seeking big agency expertise at small agency prices and usual get neither.  In this first of its kind on SLMA Radio we do an agency review and we start with that most rare of agencies, one that wants to service small businesses. In this program we review the Marketeering Group and CEO, Danny Done. The host is Jim Obermayer.
 
 
 
Why its Important
 
A digital marketing agency that serves small businesses efficiently is vitally needed and Danny Done with the Marketeering Group has figured it out to his and their benefit.


About Danny Done

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20
Sep

ABM: How to Build a Meaningful Account List in Days

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Account Based Marketing, while no longer a subject for the niche marketer, still has its challenges to create and engage the right people.  It’s one thing to decide you can use ABM practices and tools to sell and service your account base, it’s another thing to actually create the account list.  Some marketing people say they can do it in a week or so and six months later they are still struggling to define exactly who is on the account list.  In this program, Lena Shaw, Director of Marketing for LeadGenius describes how to solve the biggest hurdle in setting up an Account Based Marketing program: the list. The host this week is Susan Finch.

Lena Shaw
Lena Shaw is the Director of Marketing and Growth at LeadGenius, a lead generation and account-based marketing (ABM) solutions company that has helped scale more than 120 growing B2B companies. Prior to LeadGenius, Lena managed social media and digital marketing efforts at Teach for America and The University of San Francisco. Connect with Lena on LinkedIn or follow her on Twitter.

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12
Sep

Why B2BMarketing.net is Expanding into North America

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Why B2BMarketing.net Expands into North America
UK Based B2B Marketing is a huge free and paid membership organization (1 Million world-wide, 250,000 in the United States) that has opened offices and hired an editorial staff to support their expanding efforts in B2B Marketing in North America. In this interview with b2b veteran Bill Furlong, the new general manager in the US, we explore the new conferences and editorial direction for the US membership. The host is Jim Obermayer
 

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6
Sep

A Thought Leader discusses the Best Decisions and Biggest Mistakes in Ten Years of Growth

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When companies and its leadership open the company door, I am sure they don’t think about being a thought leader, they just want to survive. During this interview we discuss thought leadership with ONTRAPORT CEO Landon Ray. Mr. Ray, as you’ll note in his biography, spends some of his time helping others become more successful in their own small business. In this interview we’ll talk about how he and his employees made ONTRAPORT a successful company while touching on the best decisions and the biggest mistakes they made along the way. The host is Jim Obermayer.
 

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31
Aug

How to Eliminate Pipeline Junk

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Pipelines never lie: they may be true or false but they describe the future revenues of the company.  The truth is out there, if you know how to look and where to look for the junk.  Of course, not all are clean, most have varying amounts of “Junk” that clutter up and hide the truth.  In this interview with TopOPPs Ceo and founder Jim Eberlin we discuss how to clean out what should never have been in the pipeline.  The host is Jim Obermayer
 

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25
Aug

The Secret to the Profitability Paradox

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So you have a customer, now what?  Aside from shipping and billing and keeping them serviced, how do you make the most of the relationship?   The answer is Post-Acquisition Customer Marketing.  In the hands of an expert, PACM reduces customer churn (don’t you hate that?) while increasing the profitability and satisfaction of an existing customer. Steve Gershik of Koyne Marketing is our guest to explain the process of post-customer acquisition marketing and how it turns this long standing paradox around.  The host is Jim Obermayer
 
About Steve Gershik
 
Steve Gershik is the founder and president of bay area Koyne Marketing (newly launching on September 1, 2016). Steve  brings 20 years of global B2B marketing experience to Koyne Marketing, including his roles as CEO of 28Marketing, a demand generation consulting company, and co-founding DemandCon, the demand generation conference. Previously, Steve was VP of Marketing at TOA Technologies and Eloqua, among other technology leadership roles. He is on the Executive Council of the Marketing Automation Institute and has been named one of the Top 50 Leaders in Sales Lead Management by the SLMA and is also in demand as a frequent speaker at industry conferences and webinars.

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18
Aug

How will Microsoft’s purchase of LinkedIn affect users?

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This topic was inspired by a post Randy Milanovic wrote on his blog. 26 Billion Reasons You May Consider Linking Out He says, "It’s not hard to envision a scenario in which LinkedIn users have to sign in via Live. Here’s hoping it’s the other way around." Well, Greg Cooper, as a leading LinkedIn coach in the UK is quite interested in discussing these possibilities. It will affect many users and possibly the entire platform we've come to rely on as a true business social network. Join them and host, Susan Finch.
 
After recording this show, we have to rename it:
HEY MICROSOFT! Don't screw up LinkedIn! The first half we discussed what LinkedIn has been doing right and our concerns about Microsoft purchasing the platform. The second half is a wishlist directed at Microsoft - what would we want them to do or NOT do as they "improve" their purchase?

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11
Aug

3 Ways to a Perfect Sale Demo

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You train the sales reps and send them forth and the first stumbling block is demonstrations of your product. Certainly the reps do dry runs in training, managers listen in for the first few live demos and then the reps are off on their own and God only knows what happens. In the program this week Steve Richard, co-Founder and CRO of Exec Vision we discuss the three ways you can be sure to have a great sales demo. The host this week is Jim Obermayer. 
 

About our guest, Steve Richard

 
Steve's mission & life's work is helping sales professionals become wildly successful. Each of the three companies Steve's played a founding role in exemplify this dedication to the betterment of sales organizations.

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2
Aug

Four Reasons Why Lead Nurturing is Essential.

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Nurturing leads is not new, but is has become an essential, not an optional opportunity, for every B2B company (and also considered purchase B2C products).   It should be considered essential, because essentially salespeople aren’t following up leads any better than they did when lead nurturing first appeared in the 90’s.  In the program this week, DemandGen founder and CEO David Lewis discussed why lead nurturing is no longer an option using four arguments than cannot be denied.  The host is Jim Obermayer
 

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26
Jul

Why Sales Lead Management Workflow Can Increase Sales 30%

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Workflow isn’t just an industrial term for making a product from start to finish, oh no. Today, when you mention workflow sales and marketing people think sales processes or at least we should.   And sales processes always include sales lead management, or at least it should.  In this interview with Guy De La Cruz, VP of Sales at VanillaSoft he discusses the workflow process of lead management that drives sales.  The host is Jim Obermayer.
 

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19
Jul

Book Review: Inside Content Marketing by Theresa Cramer

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We interview Theresa Cramer, the author of EContent Magazine and discuss the definition of “Content Marketing” and why she wrote the 169 page book.  We discuss why so many people admit believing in it and yet why a much smaller number are actually good at it. She will discuss why content marketing works better than traditional advertising and why journalists seem to be better at it than traditional marketers. We expect to discuss the percentage of budget dollars that are devoted to content marketing. The host is Jim Obermayer.
 

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11
Jul

How Marketers Enable Salespeople to Have Valuable Conversations

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You think you train your sales reps and turn them loose, and six weeks later the sales manager gets around to traveling with them and their first responses are often, “Where is did you learn that?” Where did those qualifying questions come from?”  “Why did you talk so much?”  In this interview, Brainshark CMO Robin Saitz discusses what MARKETING can do to make sales conversations meaningful.
 
About Robin Saitz
 
Robin leads the Brainshark marketing organization and is responsible for driving interest and awareness for the entire Brainshark solutions platform. She joined the company in 2015 after a long tenure at Boston-based PTC, where she successfully helped the company grow to $1.3B in revenue. While there, she led a variety of marketing functions to deliver on reputation, demand generation, and sales enablement goals. Additionally, Robin has been honored in STEMconnector’s inaugural 100 Women Leaders in STEM.
 
About Brainshark
 
Brainshark is the leading sales enablement company that helps businesses harness the power of content to drive sales productivity. With Brainshark, companies can: empower salespeople with dynamic content that can be created quickly, imported easily and accessed anywhere; prepare sales teams with on-demand training that accelerates onboarding and keeps existing reps up-to-speed and in-the-know; hone performance with sales coaching that ensures reps make the most of every buyer interaction; and arm reps with the right content and resources for any selling situation to better engage buyers and close more deals.
 
In addition, Brainshark analytics enable organizations to track sales content effectiveness and make smarter decisions that drive results. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to improve sales productivity and increase the impact of their sales, marketing and training. Learn more at www.brainshark.com.

SLMA Radio Sponsorship
adView.cfm?id=383 This episode is generously sponsored by The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit VanellaGroup.com or call 888-335-0340


adView.cfm?id=396 Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com
3
Jul

Four Reasons Why Marketing Ops isn’t Optional

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Marketing operations is no longer just for the big boys. With the continuing growth of software applications to control every aspect of marketing, and the need to coordinate the processes. procedures  and results, the marketing operations department is being found in mid-sized and even SMBs. During this program Wilson Raj, Global Director of Customer Intelligence at SAS makes the case that Marketing Ops is an essential part of every marketing department. The host is Jim Obermayer.

About our guest:
Wilson Raj is the Global Director of Customer Intelligence at SAS. Collaborating with customers, industry influencers, partners, and product teams, Raj is responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions. With twenty years of experience in multiple industries, Raj has built data-driven brand value, engagement, and loyalty through expertise in integrating advertising, digital marketing, social media, multi-channel relationship marketing and public relations.
 
About SAS:
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management, software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

SLMA Radio Sponsorship
adView.cfm?id=383 This episode is generously sponsored by The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit VanellaGroup.com or call 888-335-0340


adView.cfm?id=396 Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com
29
Jun

How Internet Radio Reaches At-Work Listeners: The Importance of Streaming Live

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Internet Radio and the podcast replays continues to gain an audience in the B2B space as programs and hosts understand the benefits of  this multidimensional content creation machine.  During this program, veteran broadcaster Paul Roberts and Steve Gershik (personality on LeadSpaceRadio) discuss with Jim Obermayer the host, the acceptance of internet radio in the B2B space for at-work listeners.    In addition they explore the importance of live steaming for at-work listeners of business programming.
 
Paul Roberts has been a station owner for seven years and also the CEO of West Coast Marketing for 23 years.   Roberts created Orange County, California's first Community Radio Station featuring live, weekly broadcasts from OC's top business leaders and community groups.  He has since expanded the shows produced to include SLMA Radio, LeadSpace Radio, MSPNow Radio, Contact Radio, SalesPipeline Radio for Funnel Media Radio and several dozen other shows. 

Steve Gershik has 20 years of experience in product marketing, social media, demand generation and brand building, Gershik is an expert in what B2B companies need to do to survive and thrive in competitive environments today.

He is an experienced Chief Marketing Officer for early and growth stage technology companies and has been a roll-up-your-sleeves working manager in each of his roles. He's spoken at SXSW Interactive, DMA, AMA, BMA, DemandCon, SiriusDecisions Summit, AdTech, Eloqua Experience. He's consulted for technology startup companies, growth stage firms that need help building a revenue process and publicly traded companies that are looking to build a team of modern marketers. 
Gershik is a frequent visitor and commentator on SLMA Radio programs.
SLMA Radio Sponsorship
adView.cfm?id=383 This episode is generously sponsored by The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit VanellaGroup.com or call 888-335-0340

adView.cfm?id=396 Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com
20
Jun

How to use Marketing Automation to Follow a Longer B2B Sales Cycle

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Long Sales Cycles are difficult enough for salespeople to keep top of mind, much less gearing up a marketing automation program to do it for you. Too many marketers are so short of content that the longer the sales cycle the more likely that the content and communications may be lacking in specificity for each prospects need.  During this live program, Fred Yee, CEO and founder of ActiveConversion discusses how to use the “smarts” in marketing automation to your advantage for long sales cycles. The host is Jim Obermayer.

Fred Yee
Fred is the founder and CEO of ActiveConversion. Holding a B.Sc in computer science, as well as completing the MBA for executives course at the University of Calgary, he has held careers as a software developer, project manager, and sales executive. Fred is an accomplished expert in the online marketing community, being recognized in 2009 and 2010 as one of the Top 50 Most Influential People in Sales Lead Management and has been interviewed by industry media such as Demand Gen Report, Marketing Sherpa, Technology Advice, and the Dreamforce Conference presented by Salesforce.com. ActiveConversion is Fred’s third successful company, and he continues to explore the possibilities of software automation on industrial sales and marketing systems. 

About ActiveConversion
ActiveConversion is North America’s leading industrial sales & marketing system. Designed specifically for manufacturers, distributors, and service providers, ActiveConversion helps businesses generate more leads online and convert leads into sales. Founded in 2007, ActiveConversion combines software and services to manage the traditionally longer B2B sales cycle and has been recognized by Deloitte as a Tech Company to Watch for its technology and thought leadership.

SLMA Radio Sponsorship
adView.cfm?id=383 This episode is generously sponsored by The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit VanellaGroup.com or call 888-335-0340

adView.cfm?id=396 Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com
15
Jun

CSO Insights: Driving the Sales Category with Hard Research

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250-SLMARADIO-20160616-trailer.jpgEverybody has an opinion about how to improve sales. From the CEO with an engineering background who believes the product should sell itself, to the thousands of sales consultants that know they have the secret sauce for improving sales. Which is where CSO Insights comes in with hard facts about sales performance and behavior based on research, not opinions. During this program we interview CSO Insights’ co-founder Barry Trailer about the company and how its ,research is impacting sales management decisions at B2B companies. The host is Jim Obermayer.

About our guest, Barry Trailer
Chief Research Officer
Barry Trailer is Chief Research Officer and co-founder of CSO Insights, a sales effectiveness research and benchmarking firm. In addition to more than thirty years of professional selling experience, Barry has also been president of Miller Heiman, a respected sales training firm, and Goldmine, a well known CRM application. Barry has conducted seminars with hundreds of companies, including HP, Sun Microsystems, Oracle, and Hitachi Data Systems. He has been a keynote speaker at dozens of sales events presenting Sales Mastery. Barry’s writing includes The Sales & Marketing Excellence Challenge: Changing How the Game Is Played, co-authored with Jim Dickie (Jan ’03). In addition, he has written Sales Mastery, a novel (1991), served as Contributing Editor (1997-1999) with the monthly column “Can We Talk?” for Sales & Field Force Automation (now CRM) magazine and produced numerous white papers on sales process. Jim and Barry have been twice published in the Harvard Business Review (July-Aug 2006, Dec 2010-Jan 2011).

Twitter: @BarryTrailer

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This episode is generously sponsored by adView.cfm?id=383The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit VanellaGroup.com or call 888-335-0340

adView.cfm?id=396
Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution.  Call 888 784 2929 or visit us at www.validar.com

7
Jun

Four ways to create INTERACTIVE Digital Content that Increases Response

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Ok, we get it, most of you are struggling just to get some content on your site and now we have someone talking about “Interactive Content.” The way things are changing it almost makes you want to go into sales. But not too fast, this interactive content thing is the wave of the not too distant future and the SLMA has an expert on the subject with Jonathan Lacoste, president of Jebbit. The host is Jim Obermayer.
 
About Jonathan Lacoste
Jonathan Lacoste is an award-winning entrepreneur and writer. Lacoste is the co-founder and President of Jebbit, a digital marketing software company he founded as an undergraduate student in 2011. Since launching the company, Jonathan has been named to Forbes' "30 Under 30," was the "Emerging Executive of the Year" in the state of Massachusetts and is considered the youngest entrepreneur to raise venture capital, at age 19. Jonathan pens “The CMO Corner” column for Inc Magazine, sharing marketing-tech trends and tips from CMOs in various fields. In his spare time, Jonathan is an avid marathoner, having run 13 to date.
 
About Jebbit
Jebbit is a venture-backed company offering a digital marketing platform that creates engaging micro-content, personalizing a brand’s interaction with each individual in its audience. Over time, our solution transforms the unique data we’ve captured into rich consumer profiles, which integrate with any marketing technology stack.

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This episode is generously sponsored by adView.cfm?id=383The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. .To learn more, visit VanellaGroup.com or call 888-335-0340


adView.cfm?id=396
and by Validar Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution.  Call 888 784 2929 or visit us at www.validar.com