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Sales Lead Management Association Radio

19
Jun 2019

The Untapped Power of Quora Ads with JD Prater

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JD Prater from Quora shares why you should consider marketing on Quora, and some of his best strategies for driving inexpensive, high-quality leads. Don't miss the chance to break through the clutter on a channel that your competitors haven't found yet.

About AJ's guest:

JD Prater is the Quora Evangelist and a regular speaker at conferences across the globe. He's the podcast host of Grow with Quora and The PPC Show. And in his spare time, JD is an avid cyclist, proud new father, and weekend traveler. 

19
Jun 2019

Why End of Life Conversation Makes Life Itself Easier

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An interview with Larry Wildemuth, Minister and former Chaplain, Santa Clara Valley Medical Center, San Jose, CA

Most people avoid “The Conversation”, not realizing the perils that dodging it leads to. But, Chairman of the Coda Alliance Board, Larry Wildemuth, in talking with NPIQ's Ellen Rudy, lets you in on ways to make the talk comfortable and valuable -- taking a load off your shoulders. 

About the Coda Alliance

Coda empowers easier, early end-of-life conversation enabling you to Take Responsibility; Choose Your Own Way and Embrace Life

The Coda Alliance is dedicated to helping you comfortably deal with one of life’s most difficult situations – starting your end-of-life conversation.

At Coda, we are all about helping you choose your own way – in life and at the end-of-life.

  • It’s about helping you take responsibility to make decisions regarding what you want – before an unexpected, or anticipated, end might happen.
  • It’s about allowing you to embrace life by living the life you want.
  • And, it’s about providing you with peace-of-mind by enabling you to make your own decisions about how you want die when the time comes.

We’re here for you with engaging resources, research and tools, like our multilingual Go Wish cards, enabling easy, trusting, “what do I want” discussions at any stage of life. Working together, we help you overcome this tough, but most necessary conversation -- making it simple for you to make sure that your families, professionals and caretakers honor your wishes and help you embrace the life you want.

10
Jun 2019

Should You “Buy an Appointment” to Build Pipeline?

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In this interview with Mari Anne Vanella, CEO of the Vanella Group, we discuss how an outside service can be effective in getting an appointment with the right person which leads to a sales pipeline boost. 

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4
Jun 2019

How to Drive Revenue Using Content Marketing

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How did a middle market private equity firm manage to differentiate itself in an overly crowded and competitive market while attracting a wider audience and driving revenue? By leveraging content marketing and developing high-quality thought leadership.

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31
May 2019

Stop Treating Email Recipients like Morons Says Laurie Beasley in a 4 Minute Podcast

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This is a 4+ minute passage from Laurie Beasley’s longer live radio program she hosted on SLMA Radio.  To listen to the whole program, go here:

Incorporating the Six Universal Buying Motives to Improve Email Copy and Response Rates

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29
May 2019

How LinkedIn is the Best Place for B2B Ad Dollars

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The guest on SLMA Radio,  A.J. Wilcox, founder and CEO of B2Linked tells us why LinkedIn is the best place for a B2B Marketer’s advertising spend.  He discusses:

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29
May 2019

Why the Winning Customer Experience Starts with Sales

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Host Mari Anne Vanella interviews Michael Fox, a technology sales expert about how a new customer’s relationship starts with their  “relationship” with the sales representative that served and sold them. They discussed:

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15
May 2019

Why Marketing is in the Most Powerful Position in 100 Years

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This program addresses the question of who owns the pipeline, sales or marketing and in doing so it becomes apparent that marketing not only owns it but is in the most powerful position in their company in nearly a century.

Why it's Important

Are salespeople just the closers and don't own the pipeline? 

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9
May 2019

Incorporating the Six Universal Buying Motives to Improve Email Copy and Response Rates

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Most email programs are failing, dismal, weak and ineffective says Laurie Beasley.  Failure is usually the result of poor copy writing (subject line and body) that leads to low opening rates and truncated sales. 

The B2B buyer and consumer are not morons , she says (paraphrasing David Ogilvy). 

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8
May 2019

Leading Digital Transformation Within Your Organizations

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Digital transformation is an organization-wide effort, but it starts with the leadership of marketing. From vision creation to team empowerment, CMOs and marketing leaders are poised to drive transformation within their organizations but not all are well-versed in how to approach this transformation.

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3
May 2019

Why Leads Crash and Burn When Salespeople Call the Prospect

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Mari Anne Vanella, author, and CEO of the Vanella Group, has made millions of B2B outbound calls for her clients. For this program she discusses why companies don’t usually need more leads, they just need to fix the salesperson’s soft sales approach in the initial contacts. The salesperson’s failure, Mari Anne says happens when aggressive salespeople, who don’t listen to the prospect, fail to engage and then blames the lead and source of the lead: marketing. Mari Anne and Paul Roberts discuss:

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23
Apr 2019

Does Product Management Have a Role in Sales Enablement?

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Product marketing sits at the intersection of product, marketing, and sales, making it a critical function in enhancing value creation for the customer and supporting sales enablement.  But do product marketing managers just assume this responsibility lies with someone else in marketing?  Revenue operations? Marketing Operations? Marketing Communications? CMO?

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15
Apr 2019

Must Listen: Personal Growth Equals Sales Growth Podcast with David Kreiger

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David Kreiger believes in two management techniques for his inside sales representatives: the theory of one thing and that personal growth equals sales growth. 

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10
Apr 2019
8
Apr 2019
3
Apr 2019

Why Segmentation is Key to Building Your Customer Journey

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You wouldn’t market to the CEO of a Fortune 100 company in the same way you’d market to a SMB marketing director. Why market to your customer and prospect audiences in the same way? When you prioritize segmentation, you enable your company to target the right audience with the right message at the right time, while delivering a superior experience. This month on Revenue Rebels, Rhoan Morgan sits down with Rebecca Kaufman, Director, Strategic Marketing at Phreesia to discuss the importance of segmentation in marketing. 

Revenue Rebels is hosted by Rhoan Morgan, CEO of DemandLab the host sponsor.  

You may also like:

How Revenue Operations Improves Customer Engagement

Hear the best of Rhoan Morgan here.

3
Apr 2019
27
Mar 2019
18
Mar 2019

How Revenue Operations Improves Customer Engagement

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Getting sales and marketing teams to support revenue and business growth goals isn’t a small undertaking.   It's obvious, you'd think, and yet walking the talk is more difficult.  Hence, the rise of revenue operations and roles like Chief Revenue Officer, which exist to bring synergy between revenue-generating teams like marketing and sales.

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12
Mar 2019