May 31: Pamela Wasley, CEO of Cerius Interim Executive Solutions
May 24th, 2012
Why hiring an interim sales or marketing executive is economical
Pamela Wasley is CEO for Cerius Interim Executive Solutions. She is an expert at helping companies develop higher shareholder value through the strategic development of rapid growth and profitability opportunities with industry experience ranging from technology, telecommunications, medical device, manufacturing and business services. Pamela holds a BA degree in Psychology from the University of Auburn. She serves on several private company boards. She is a frequent speaker on the topic of human capital and has authored several computer textbooks.
About Cerius Interim Executive Solutions
Cerius is the largest provider of interim executive management services with proven experience in helping small to medium-sized enterprises achieve their strategic and tactical business objectives. The company is dedicated to enabling its customers to succeed with results-oriented executives who bring broad industry and business experience, fill critical gaps in B2B or B2C management teams, round out skill sets, or help deal with a crisis.
Through a deep resource pool comprised of over 700 executives, Cerius Interim offers a full services portfolio across all management disciplines from which it develops a tailored customized interim executive solution. Company’s gain immediate access to a carefully selected skill set with the additional leverage of reach to the larger pool of Cerius executives -- to develop new strategies for growth, carry out organizational or cultural change, manage complex projects, or fill business-critical roles currently vacant. www.ceriiusinterim.com
California Office, (949) 250-0500 Philadelphia Office (610) 723-1714 Washington DC Office 1 (202) 558-2400
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May 24: Andrew Clark of Right On Interactive - Life Cycle Marketing
May 21st, 2012
Will Crist, the host of SLMA Radio will discuss Right On Interactive’s favorite topic of “life cycle marketing.” Crist asks for examples of how LCM engages prospects and how its patent pending technology works. The company has a partnership with SalesForce.com (who doesn’t) but we want to know how this is special and about the other companies that Right On Interactive works with. And lastly we want to know Andrew Clark’s plans for growing Right on Interactive.
Andrew Clark - Vice President, Business Development
Industry veteran Andrew Clark recently joined Right On Interactive as vice president, business development, responsible for corporate strategy, marketing and partnerships.
Clark has more than 15 years of experience with some of the most respected companies in marketing technology, including ExactTarget, Aprimo and Walker Information. He comes to Right On Interactive from ExactTarget, a global provider of on-demand email marketing and interactive marketing solutions that recently completed a successful IPO. Clark led the company’s strategic partnerships efforts.
“Andy is a terrific addition to the Right On Interactive team,” said Troy Burk, founder and CEO of Right On Interactive. “He has experience helping to build successful companies in the marketing automation and technology industry. As vice president of business development, he will drive Right On Interactive’s marketing efforts and will be instrumental in directing our product roadmap and growing strategic partnerships.” Clark earned his MBA from Butler University and his bachelor’s degree from Purdue University. He serves on the board of Speak Easy, an independent non-profit that offers early stage startup companies resources needed to grow and succeed. He also has been active with the National MS Society and the American Heart Association.
Right On Interactive Right On Interactive is a marketing automation company that helps organizations win, keep and grow customers. We do this through our lifecycle marketing solution that builds engagement throughout the lifecycle of every customer and prospect. We believe in strategically engaging ideal prospects and customers and moving the right relationships forward – we help our client base of over 300 customers do the same.
Founded in 2006, ROI has since developed partnerships and integrations with Salesforce.com along with other software solutions. ROI now boasts patent-pending customer lifecycle marketing technology in our cloud-based solution. Through the experiences of our leadership team and organization itself, we offer strong thought leadership on marketing automation, customer lifecycle marketing and email marketing.
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May 17: Gil Cargill, Cargill Consulting Group, Inc.
May 15th, 2012
After concluding a spectacular sales and management career at IBM, in which he led his sales team from a dead-last rating among 220 branch offices to first place in less than a year, Gil Cargill launched his own consulting practice in 1978. Cargill Consulting Group, Inc. was built on the same strategies that produced Cargill’s outstanding sales results at IBM.
Gil Cargill has spent the past twenty-nine years as a consultant, speaker and trainer helping thousands of businesses achieve dramatic and permanent improvements in sales productivity. Cargill has taught salespeople across diverse industries the importance of developing sales processes, the advantages of implementing new technology, and the benefits of tracking sales performance.
Cargill is a frequent speaker at national conventions and meetings of Vistage International, formerly The Executive Committee (TEC), and has been consultant to such organizations as Arthur Andersen, Toshiba, ComputerLand, Micro Age, Apple Computers, Borg Warner Weyerhaeuser, and many thousands of growing small-to-medium businesses.
In 1996, Sales & Marketing Management magazine named Gil Cargill one of the “Top Six Speakers in the Country”, and Successful Meetings magazine listed him as one of the “Hot 25 Speakers to Watch For.” Cargill has received numerous other awards/recognitions and is frequently quoted in leading sales and management publications.
Twenty-nine years of success in both sales consulting and sales training is proof that Cargill’s style of delivering information and defining proven sales processes has helped his audiences understand that there are better, more profitable ways to perform their sales tasks.
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May 10: Benjamin Webster of TextLane Talks About SMS
May 7th, 2012
Will Crist will interview Ben Webster of TextLane. We are most interested in:
- Who are TextLane customers?
- You mention ad agencies use TextLane, what is a typical agency campaign?
- You say you can control and send messages to different distribution lists? Do you have an example?
- How can you forecast response metrics from newly created distribution lists to increase marketing effectiveness?
- White Label
- Is TextLane service rebrandable? Perform text message campaigns for your clients, allow them to login to conduct their own marketing, and earn more return for your brand and bottom line.
- Is this only for B2B or are the serous B2B applications?
- Who are some of your B2B customers?
- Cost?
Benjamin Webster, Vice President for TextLane
Benjamin Webster is the Vice President of Sales for TextLane and a sixteen year veteran of the Internet and technology industries. TextLane is a text message (SMS) technology provider that helps businesses communicate more efficiently with prospects, customers, and team members. Mr. Webster is an excited advocate of text messaging as medium for communication with prospects and customers and will talk about the rising popularity of text messaging and how this growing medium can be used in sales leads management and marketing automation.
Prior to joining TextLane in 2010, Mr. Webster headed sales for and was a co-founder of SecondVoice, a venture funded start-up that provided mobile communication technology for large enterprises. Prior to SecondVoice, Mr. Webster ran sales for Avisan Design Group, the parent company of TextLane, a technology consulting company with numerous Fortune 500 clients including Disney, AOL Time Warner, Viacom, and Ingram Micro among others.
Earlier in his career, before he discovered his love for the technology industry, Mr. Webster was an investment advisor with Merrill Lynch where he advised ultra-high net worth individual on tax deferred stock diversification strategies. Mr. Webster is a graduate of UCLA where he earned a BA in Physics.
About TextLane
TextLane provides text message technology and services that help businesses communicate more effectively with prospects, customers, and team members. Our industry unique SMS Converse™ allows users of leads management and marketing automation systems to engage in two-way text message “conversations” without the normal technology limitations associated with short code, long code, or carrier gateway based text messaging. Whether using text messaging for reminders, lead nurturing, or bulk marketing, TextLane clients communicate better with and get the attention of their customers and prospects. www.textlane.com
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Best of SLMA Radio: Jeanne Hopkins of HubSpot
May 3rd, 2012
The Sales Lead Management Association (SLMA) weekly internet radio program, broadcast live at 5 PM PST each Thursday, announced he will interview Jeanne Hopkins of HubSpot on January 19th as the show’s 100th guest. Jeanne Hopkins is HubSpot’s Vice President of Marketing. Guests on the SLMA Radio Hour are CEOs and CMOs from CRM software, marketing automation software, lead generation and other sales lead management firms, as well as CMOs in B2B and B2C companies.
Will Crist said that Jeanne runs the demand generation and lead conversion efforts for internet marketing software company HubSpot. Her previous experience includes serving as chief marketing officer for MarketingExperiments, MarketingSherpa and InTouch, three leading marketing research and publishing organizations that serve the B2B and B2C markets; and senior director of marketing programs and communications at Symmetricom. In addition, Jeanne has over 20 years of senior-level management experience with B2B and B2C companies leading their sales and marketing teams.
The SLMA internet radio program can be reached via the SLMA website: http://www.salesleadmgmtassn.com/. Click on the SLMA Radio logo on the left, and then the “listen live” button. Archived programs of 99 CEOs/CMOs from companies in the sales lead management field are available. SLMA radio shows can also be subscribed to via iTunes.
About the Sales Lead Management Association The Sales Lead Management Association was founded in 2007. Membership is free. The association serves 4,250 members of the worldwide sales lead management community.
In 2011, SLMA’s site received more than 146,677 total visitors. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, SLMA Radio, sponsored video webinars, newsletter advertising, sponsored cartoons, industry leader links, a speaker’s directory, case studies and a blog, Sales Lead Management Today.
SLMA featured programs include more than 300 articles and whitepapers, the “50 Most Influential People in Sales Lead Management” (2008, 2009, 2010, 2011), the SLMA “20 Women to Watch in 2011” and “Sales Lead Management Week” (Oct. 15 through 19 in 2012).
For additional information, visit the SLMA.
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Media Contact: Sue Campanale 714-637-6989 scampanale@salesleadmgmtassn.com www.salesleadmanagementweek.com
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April 26: Matthew Rosenhaft of Social Gastronomy Talks about Demand Generation
April 24th, 2012
Matthew Rosenhaft , Principle of Social Gastronomy
Host Will Crist will ask Matthew why he believes traditional methods of demand generation are failing. What is collaborative buying? How does a marketing manager acquire the skills to influence buyers “before” contacting a salesperson?
Matthew is a Social Marketing Executive and is co-founder of Social Gastronomy, LLC and the Social Executive Council. Prior to founding Social Gastronomy, Matthew has over 18 years’ experience as an executive in marketing, product management, and sales.
Matthew has an extensive background in the SaaS Software, Social Media, Mobile, IT Services, and Telecom industries. He has prior entrepreneurial experience as a founder and executive in several early-stage venture-backed technology companies, as well as, holds several US patents for a mobile marketing technology. Matthew is a prominent blogger and regular industry speaker on social marketing and strategy topics.
About Social Gastronomy, LLC
Buyer-Centric - Evangelize it. Live it. Enable it.
The name Social Gastronomy℠ is a fusion of “Social Media” and “Gastronomy”. Gastronomy is blending of the art (culture) and science (methodology) of cooking. We leverage the art of social media with the science of BtoB behavioral target marketing for big, complicated purchases.
The Buyer-Centric approach is quality maturity model that assesses and defines service quality, experience, and value from a buyer’s perspective.
Across all BtoB markets, we are seeing a transformational fusion of marketing, sales, business development, and customer care from the buyer’s perspective. Are you Buyer-Centric? Are your company’s sales and marketing activities helping them make better buying decisions?
Our Social Cookbook for Target Marketing℠ is a proprietary methodology that leverages public social networks and online communities for insight in order to identify and target difficult to reach buyers, enhance the customer acquisition process, build relationships with key market and complex sales influencers. The more complicated the buyer decision process, the better the results… hard to reach decision makers, large decision influencer committees, complex technical solutions, new product introduction and adoption, long relationship cycles; the better the impact we have on market development, customer acquisition, and lowering the cost of customer acquisition.
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April 19: Seve Gershik, VP of Marketing Sirius Decisions - B-to-B Channel
April 18th, 2012
Steve Gershik. VP of Marketing – SiriusDecisions
The Topic: Social Media and the B-to-B Channel
Steve Gershik is vice president of marketing for SiriusDecisions, a b-to-b research and advisory firm for sales and marketing. Steve brings more than 18 years of global B2B marketing experience to SiriusDecisions, including his roles as CEO of 28Marketing, a demand generation consulting company, and co-founding DemandCon, the demand generation conference. Previously, Steve was VP of Marketing at TOA Technologies and Eloqua, among other technology leadership roles.
He is on the Executive Council of the Marketing Automation Institute and has been named one of the Top 50 Leaders in Sales Lead Management by the SLMA and is also in demand as a frequent speaker at industry conferences and webinars.
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April 12: Laura McGuire, CEO of Saligent
April 9th, 2012
Will Crist, the SLMA Radio host, will ask about Saligent's Free LeadsTo Revenue” Assessment.
About Laura McGuire
Chief Executive Officer and Co-Founder Laura McGuire is chief executive officer and co-founder of SmartTracks. Laura is a successful entrepreneur, having founded three other businesses in the demand generation and marketing automation industry.
Laura is an internationally-recognized expert in database marketing and is often found speaking at industry and association meetings and conventions in the US and abroad. Laura is on several boards of directors and consults on new-technology marketing both in the U.S. and Europe.
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April 5: Ken Thoreson, Acumen Management How a Sales Team Can Manage Itself!
April 2nd, 2012
Ken Thoreson, President, Acumen Management, Known as the Sales Guru. Author (4 books) speaker and consultant. A believer that a sales team can be built that manages itself.
Acumen Management Group Ltd. “operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. During the past 14 years, our consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for organizations throughout North America. Ken provides keynotes, consulting services, training and products designed to improve business and revenue performance.
Backgrounder Ken Thoreson, Acumen Management Group, Ltd. president, is a sales leadership professional who “operationalizes” sales management systems and processes to pull sales results out of the doldrums into the fresh zone of predictable revenue. The sales management thought leader is recognized as an expert in sales execution, channel management, revenue generation, sales analysis, compensation, forecasting, recruitment, and training within the sales function. Over the past 14 years, his consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for companies throughout North America—from emerging, transitional to high‐growth. Prior to founding Acumen, he led development‐stage, entrepreneurial, and $250‐million national vertical software sales organizations as vice president of sales. As a speaker, Ken energizes audiences and recharges their personal commitment to professional excellence to help drive personal and organizational change and growth. In addition to the 3 newly released books based on his Sales Management Guru series, and Success Simplified, co‐authored with Stephen Covey, Ken’s many articles and nationally recognized blog are excellent resources for executives who want to revitalize their organizations. He has been published in Selling Power, VARBusiness, Reseller Management, Business Products Professional and SmartReseller. He is currently a columnist for Redmond Channel Partner Magazine, a publication for Microsoft channel partners. Ken’s blog has been rated in the top 10 sales blogs in the United States and ranked a top sales industry social media user by op View.
Ken is a member of the National Speakers Association. www.NSA.com
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March 29: Shawn Elledge Integrated Marketing Summit | DemandCon Talks About Event Marketing
March 28th, 2012
Scott Elledge will be talking about the importance of Event Marketing
After years of hosting marketing events for the Kansas City Business Marketing Association and being a quest speaker at various events around North America, I decided to launch an event series focused on Integrated Marketing Strategies. The Integrated Marketing Summit (IMS) is the premier event series dedicated to the continued education of advertising and marketing professionals.
Their goal is to help companies drive revenue rapidly in this ever complicated world of instant and global communication. Statistics prove that a integrated marketing solution will outperform a non integrated approach by as much as 800%. But with disparate technologies, data and lack of sales and marketing alignment this strategy often becomes a pipe dream.
IMS events invites recognized thought leaders in all aspects of marketing, advertising and sales from around the world to share best practices and life experiences with our audiences.
Whether you are a seasoned corporate marketer, advertising professional or sales executive, this event will help you become more efficient through automation and more effective through integration.
How to get the most out of your event marketing budget
- Identify Pitfalls
- Tips
How to Plan your own event
- Timing, Agenda & Food & Beverage Tips
- Speaker / Content Strategies including Workshops
Effective event marketing strategies
- Email, Video, Social Media, PR, DM, PPC, Radio
- Partner Program
In addition he will talk about his growing DemandCon conferences and the popularity of the DemandCon webinar programs.
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