A Definition of Performance Marketing
For the past two years’ proving ROI for marketing was all the rage in every conference (as if it was suddenly new) but it surely became more popular. In this interview with one of the nominees for the SLMA’s annual 20 Women Leaders in Business, Rachel Schulties, we discuss the definition of Performance Marketing which we suspect is entrails a broader definition that just measuring ROI.
About our Guest: Rachel Schulties
Rachel Schulties is the Executive Vice President of the Digital Agency at Digital Media Solutions (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth. As the leader of the cross-functional agency team, Rachel oversees affiliate marketing, client and vendor relationships, agency services, performance marketing, the award-winning Sparkroom performance technology and its technical support function that helps brands boost results and redefine the win. Since its inception, DMS has evolved into a full-service performance marketing company that services firms within highly competitive industries. DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.
Rachel has spent her career managing client relationships, building strong teams and delivering highly successful multi-channel marketing campaigns. This expertise allows her to provide insights and best practices in lead generation and digital marketing strategies. Rachel is a graduate of University of Delaware, where she earned a Bachelor of Science in Leadership. Rachel resides in Wyckoff, NJ with her husband and two children.
About Digital Media Solutions
Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth. The company’s set of proprietary assets and capabilities in the world of performance marketing, digital agency services and marketing technology allows clients to meticulously target and acquire the right customers.
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