Neuromarketing author, Patrick Renvoise, discusses how brain research and his
neuromarketing concepts as outlined in his best selling book, "Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain," have changed the way we market and sell. Mr. Renvoise will also give us a peak into a new edition of his book due out next year. The host is Jim Obermayer.
About Patrick Renvoise
Prior to co-foundeing SalesBrain, Patrick was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and complex software solutions to some of the world's most brilliant scientists at NSAA, Shell, Boeing, Airbus, BMW, and more, he becoame fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent two years researching and formalizing the first, 100% science-based persuasion model called NeuroMAP™ In 2002 Patrick and his business partner, Dr. Chsitophe Morin, co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary award-winning methodology has been used for the past 15 years to help over 6,000 companies worldwide SCIENTIFICALLY CAPTURE, SCIENTIFICALLY CONVINCE and SCIENTIFICALLY CLOSE more business.
Parick receivied a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). He is currently serving as Chief Neuromarketing Officer of SalesBrain. To get a diagnostic on the impact of your sales and marketing strategy on the brain of your customers, contact Patrick at, email@example.com
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DemandGen International Founder David Lewis, author and DemandGen Radio host, shares with us thoughts on Neuromarketing (aka Nueroscience) and six principles he applies to programs with his clients. David has studied the science of Neuromarketing and its application to content delivery for prospects. The host is Jim Obermayer. Read the rest of this entry »
Host, Peter Gillett welcomes Elements, CEO, Ian Gotts. Some of the points they'll be covering include:
- Tradeshow integration a must for speed of follow-up – working with salesforce Admins
- Ease of producing QR codes for event registrations and fast check-in to get rid of paper lists and handwritten badges!
- Will the universal badge idea ever happen?
- Everyday content availability and auto-lead capture for the sales guys who won’t!
You may also be interested in Peter's perspective here:
In business these days, it’s increasingly difficult to connect by phone, let alone face to face meetings, which is why Tradeshows are back in fashion with a vengeance. Read the rest of this entry »
Dozens of companies are starting up, it seems almost every day, to apply artificial intelligence and the connecting technology of machine learning to provide new ways to market, find prospects, and qualify leads.
Existing companies are racing to use new AI applications in their own technology to compete by increa Read the rest of this entry »
AI for everything is becoming the AI for anything…to hear some wags tell it; but the reality is different from the dreams and marketing hype. The reality is this instance is the use of AI for sales training representatives to become more methodical in their approach to sales is real, over-due and enormously useful. "This has great rewards," says Sabrina, "And no downside.” Sabrina was on CRM Radio in April: The Future of Artificial Intelligence for Salespeople
The host is Jim Obermayer
About Sabrina Ateniza Read the rest of this entry »
It’s lovely to have website traffic, but almost useless unless you know who the visitors are. The key element is to combine your web analytics and CRM data to turn anonymous visitors into real people. John Cheney, CEO of Workbooks CRM tackles how he has solved the mystery of the mysterious visitors. The host is Jim Obermayer. Read the rest of this entry »
In this first of a series of interviews we interview Jeanne Hopkins about the four must-have-tools every marketing department needs. With the proliferation of software programs, processes and web-based tools marketing is no longer as simple and straight forward as it once was. Hopkins is the Senior Executive VP/CMO of Ipswich. The host is Jim Obermayer.
About our guest, Jeanne Hopkins, Executive Vice President and Chief Marketing Officer at Ipswitch Read the rest of this entry »
We know that trade shows are a must-have marketing campaign, but each has the cost of the show and the people (people are often 2X the cost of the show). The good news is that trade show leads take fewer touches to close, but shows are often not measured by their revenue contribution. In our interview with Victor Kippes, founder and CEO of Validar, he explains how to measure the revenue contribution and how to avoid cutting shows from the schedule because no one can answer, “Was that show worth it?” The host is Jim Obermayer Read the rest of this entry »
Inbenta believes key word searches are out as AI is being used for natural Language searches (aka as NLP-natural language processing). The Inbenta program understands the nuances of human conversation, so it answers a query based on meaning, not individual keywords. What this means in the world of customer service, e-commerce searches, and cross selling, to name a few applications, is substantially more satisfied users. We’ll learn more in our discussion with Inbenta founder Jordi Torras. And yes, Avarta’s can be part of your solution. The host is Jim Obermayer. Read the rest of this entry »
When asked, salespeople will always, always say that what they need is a qualified lead. No one can deny that there is no better qualified lead than an appointment with the right person that is considering purchasing a product in their space. In this interview with Mari Anne Vanella, CEO of the Vanella Group, we discuss how an outside service can be so effective in getting an appointment with the right person. The host is Jim Obermayer. Read the rest of this entry »
Don’t wait till you’re at the end of your rope. Take steps to avoid burnout, and align your everyday tasks to your business goals. In this interview with Jessica Dewell we discuss her 7 ways to lead a team how to avoid brain clutter, how to respect your intuition and when is too much time management really too much. The host is Jim Obermayer Read the rest of this entry »
How outside sales representatives spend their time is always in question, but the sales manager seldom looks to mapping software as a way to solve the time on-the-road AND productivity issues. During our program with Badger Map’s CEO Steve Benson, he explains how mapping software is so much more than a route planner when it comes crushing sales quotas. The host is Jim Obermayer. Read the rest of this entry »
Everyone, yes everyone, knows that trade show leads close faster than any other type of lead (fewer steps in less time). With the fixed cost of a trade show going in, the challenge is how an average company can get the maximum number of qualified leads. Double the number of qualified leads, (which reduces your lead cost in half) and you will increase sales by 100%. Sounds farfetched but not really; our guest George Rebhan of LeadValu will tell us how to do it. The host is Jim Obermayer.
About our Guest George Rebhan
George is president and co-founder of LeadValu LLC, and an accomplished entrepreneur and product development expert with over 30 years of experience. He’s been part of the founding or executive management team for a number of start-up or early stage companies. George also played a key role in the acquisition planning/strategy and post-acquisition integration for those companies. Read the rest of this entry »
Sales management takes its lumps and everyone has an opinion about the failure of sales management. In this program, Steve Benson, CEO of Badger Maps shares his opinion about the number one failure of sales management and what can be done to fix it. The host is Jim Obermayer.
Our Guest Steve Benson
Steve is the Founder and CEO of Badger Maps. After receiving his MBA from Stanford, Steve worked in Outside Sales and Sales Management at IBM, HP and Google where he worked in the enterprise sales group. Steve was Google Enterprise's Top Sales Executive in 2009. In 2012 Steve founded Badger Maps, the #1 Sales App in the Apple App Store, which helps Field Sales People be more successful.
About Badger Maps, Inc Read the rest of this entry »
Our guest today, Andy Paul will talk about the Growing Value of Podcasting for B2B Marketing. He is an author, consultant and podcaster. In the past 18 months Andy’s podcast series called Accelerate has had 394 episodes (averaging six programs a week). In this time he has learned a lot about podcasting, what works and what doesn’t and how import this medium can be for B2B marketers. The host is James Obermayer, Publisher for the Funnel Media Group and Founder of the Sales Lead Management Association. Read the rest of this entry »
Hear Paul Mosenson, president of NuSpark Marketing defines ABM while truthfully dispelling misconceptions of ABM potential for small and large companies.
- How can SMB’s take advantage of Account Based Marketing?
- How do you measure account-based marketing?
- How do firms identify target accounts?
- How does ABM use predictive marketing tools?
- What is a technology stack, do you already have it and how do you manage it?
- What is exactly is an ABM ad platform and how do they work?
- A key element of ABM is content personalization. How is that managed?
- Can traditional top of funnel lead generation and lead nurturing still work?
- Why does it take so long to get started with Account Based Marketing?
- What is the single greatest hurtle to a quick ABM startup?
About Paul Mosenson Read the rest of this entry »