September 1 Show: From the Floor of Salesforce’s Dreamforce Global Gathering

August 30th, 2011

The executive director of the SLMA, James Obermayer will report from the expo floor. It will be noisy, it will be opinionated, it will be interesting to hear what attendees and exhibitors think of Salesforce’s Global Gathering.

Tune in LIVE at 5 on Thursday, September 1. You never know who we'll run into and what they might say. After the show runs, we'll make a list of all of the people we interviewed. Hope you can join us.

Some of those interviewed will be:

Maria Pergolino, Director of Marketing, Marketo
Bryan Brown, Director of Product Strategy, Silverpop
Chris Frank, Director of Marketing, Treehouse
Jeff Chamberlin, Vice President of B2B Solutions Marketing, Aprimo
Tony Tissot, Senior Director of Marketing, eTrique
Brendon Cassidy, Vice President of EchoSign Sales, Adobe
Brad Peters, CEO, Birst
Ron Halverson, Director of Marketing, Pervasive
Thomas J. Mattson, Managing Director/Vice President DST Output, CFG

Listen Now:

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Posted in Trade Shows, News & Events | Comments |

August 25 Show: Jon Ferrara Founder/CEO Nimble the Social CRM Company

August 22nd, 2011

Hear Jon Ferrara the well-known entrepreneur talk about his most exciting venture to date: Nimble the SocialCRM Company

Jon has over 20 years of experience in Customer Relationship Management (CRM) and Sales Force Automation (SFA). An entrepreneur at heart, Jon founded GoldMine CRM in 1989 with a college friend and turned it into a very successful venture that he eventually sold to FrontRange. In 2009, Jon founded Nimble LLC, and is ready to strike again!

Nimble manages all of your existing contacts, and lets you instantly add new ones from your social networks. Connect your contacts to calendars, communications and conversations, all in one easy-to-use interface. Easily connect all of your contacts, calendars, communications and social conversations. Listen to and engage any individual in order to attract and retain the right customers. Use Nimble for free, click here.

Paul Roberts, OC Talk Radio

How do you start an internet radio program? What are the costs and the benefits? Learn why internet radio has little to do with “podcasts.”

Paul Roberts says Internet radio is the most powerful social medium imaginable. finding your "niche" and telling people about it. Yet one of the best ways to carry on this conversation with your community of clients, customers, and potential prospects has yet to be fully explored: INTERNET RADIO. For while it's adoption by the general public is growing by leaps and bounds few people know how easy it is to actually host your own radio show on this revolutionary new "social medium" or what it's benefits can be.

Listen Now:

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Posted in CRM and Related | Comments |

August 18 Show: Justin Gray, CEO LeadMD

August 16th, 2011

Justin Gray is the CEO & Chief Marketing Evangelist of LeadMD. He founded the company in 2009 with the vision of transforming traditional “grassroots” marketing efforts through the use of cloud based marketing solutions. Realizing the potential for growth in this space, Mr. Gray created a true Marketing-as-a-Service corporation, which specializes in outsourcing the core functions of a marketing department either through on-demand solutions, consulting or both. Since that time Gray has emerged as strong voice for Marketing Automation and Conversation Marketing through both industry publications and his Blog, The Marketing Evangelist. Prior to launching LeadMD, Gray has spent the last 12 years helping companies of varying size overhaul and optimize their marketing and sales departments including CEO for MaaS Impact, and Vice President of Sales & Marketing at BillingTree.

Listen Now:

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Posted in Marketing Automation, Sales Strategist, Sales Skills Training | Comments |

August 11 Show: Kim Albee, Genoo and Greg Head, Infusionsoft

August 11th, 2011

Kim Albee Genoo Founder and CEO

Kim Albee has over 23 years of experience designing software and running businesses. Her passion is in creating systems that are easy to use and helping companies attract more prospects and close more sales. When new technology appears, from social networking to the Kindle, Kim is among the first to play with it and show others the best ways to use it. She has founded two marketing software companies, Einsof Inc in 2000 and Genoo LLC in 2008.

In addition to her own companies, Kim has worked with organizations such as Minneapolis Star Tribune, Wells Fargo, Verisign Global Registry Services and Yahoo!. Kim holds a B.A. degree in Business Systems from Linfield College. Kim also has a lifelong interest in the technology of being and leads courses in ontology.

Kim founded Genoo LLC, a Software as a Service (SaaS) offering of Integrated Online Marketing Tools (http://www.genoo.com ). Genoo was built for marketers struggling to keep up with the speed and functionality required to leverage the Internet effectively to drive growth for their companies.

After working on many solutions for mid-to-large corporations, Genoo set out to recreate those tools for the small and mid-sized market. The software design baked in enough flexibility and functionality for large corporations, but made the tools widely accessible to every marketer who needs them.

Kim has spoken at Marketing Sherpa’s B2B Summit, the Online Marketing Summit, as well as other Sales & Marketing related conferences and events.

Greg Head, Chief Marketing Officer, Infusionsoft

Greg’s passion for helping emerging technology companies with their marketing and growth strategies led him to Infusionsoft, where he oversees the company’s marketing strategy. He has a successful history in the software business with a track record of creating winning products, brands and businesses in the CRM space.

Before joining Infusionsoft, Greg spent 15 years helping to grow ACT! and SalesLogix from startups into global brands. He has a B.A. in economics from the University of Iowa. You can follow Greg on Twitter.

Listen Now:

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Posted in Marketing Automation, Current and Past Shows, Marketing & Media | Comments |

August 4 Show: Mark Friedman, Velos Group

August 2nd, 2011

Avoid 4 of the Most Catastrophic Mistakes to Implmenting (or Re-Implmeneting) a Successful CRM System

Mark Friedman, President of Velos Group will be presenting this topic during this week's SLMA Radio show.

In addition to being one of the founders of the Sales Lead Management Association, Mark Friedman is an experienced, results - oriented executive with over 25 years of proven success in managing Sales in a Call Center environment, Sales Lead Management, Telemarketing Lead generation, Marketing and Customer Service. Notably, world-renown consulting giant Accenture and the Distribution Research and Education Foundation have recognized one of his programs as a Wholesale Distribution Industry Sales "Best Practice"; the program overview was published in "Maximum Sales Velocity: How to Build a World-Class Sales Organization" by David P. Woodrow.

His articles on Sales Lead Management have appeared in Network World, Sales and Marketing Excellence, Sales and Service Excellence magazines, the Packaging Machinery Manufacturers Institute (PMMI) and Controls Group North America (CGNA) Newsletters as well as the Material Handling Equipment Distributors Association (MHEDA) Journal.

Mark is a Vistage Expert Speaker and has spoken at national events, such as the PMMI Marketrends conference, the MHEDA 50th annual conference and the CGNA National Conference on the topic of Sales Lead Management.

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