Brian Giese, CEO of True Influence, discusses what kinds of content works well for b-to-b emails, addresses the challenges of list churn for b-to-b marketers and talks about email deliverability at the enterprise level. Brian is known for accelerating growth, increasing profitability and fostering a culture of excellence within the walls of his company. Expert on the how-to’s of building executive relationships, his clients read like a who’s who in the business-to-business marketing world. Brian has served as an executive with Novell, Cisco, and Harte-Hanks and as a trusted adviser with Oracle, NEC, Sun, Salesforce.com, D&B, and The Corporate Executive Board to name a few. He's spent many years working in business-to-business sales and marketing - a career about which he is passionate.
About True Influence Claims:
- 20 Million B2b CONTACTS
- Clients only pay for lead that click on the offer
- Segmented data for better targeting
- Experts at behavior targeting.
True Influence is the world’s most accurate and fastest-growing online lead generation company, helping B2B decision makers and sales and marketing professionals to generate the right leads at the right time in the right volume. Founded in 2008, True Influence understands that effective sales and marketing efforts require the most in-depth and accurate prospect data combined with their proprietary Relevance Engine to generate the right leads at the right time in the right volume. The core product line overlays crowd-sourced, user-contributed contact information with proprietary prospecting technology and lead verification process to produce an entirely unique and highly effective lead flow supply. With a 100% replacement guarantee and continual data scrubbing, True Influence is the leading source of accurate, crowd-sourced and risk-free business leads. For more information, visit www.trueinfluence.com