May 31: Pamela Wasley, CEO of Cerius Interim Executive Solutions

May 24th, 2012

Why hiring an interim sales or marketing executive is economical

Pamela Wasley is CEO for Cerius Interim Executive Solutions. She is an expert at helping companies develop higher shareholder value through the strategic development of rapid growth and profitability opportunities with industry experience ranging from technology, telecommunications, medical device, manufacturing and business services. Pamela holds a BA degree in Psychology from the University of Auburn. She serves on several private company boards. She is a frequent speaker on the topic of human capital and has authored several computer textbooks.

About Cerius Interim Executive Solutions

Cerius is the largest provider of interim executive management services with proven experience in helping small to medium-sized enterprises achieve their strategic and tactical business objectives. The company is dedicated to enabling its customers to succeed with results-oriented executives who bring broad industry and business experience, fill critical gaps in B2B or B2C management teams, round out skill sets, or help deal with a crisis.

Through a deep resource pool comprised of over 700 executives, Cerius Interim offers a full services portfolio across all management disciplines from which it develops a tailored customized interim executive solution. Company’s gain immediate access to a carefully selected skill set with the additional leverage of reach to the larger pool of Cerius executives -- to develop new strategies for growth, carry out organizational or cultural change, manage complex projects, or fill business-critical roles currently vacant. www.ceriiusinterim.com

California Office, (949) 250-0500 Philadelphia Office (610) 723-1714 Washington DC Office 1 (202) 558-2400

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May 24: Andrew Clark of Right On Interactive - Life Cycle Marketing

May 21st, 2012

andrew-clark-right-on-interactive Will Crist, the host of SLMA Radio will discuss Right On Interactive’s favorite topic of “life cycle marketing.” Crist asks for examples of how LCM engages prospects and how its patent pending technology works. The company has a partnership with SalesForce.com (who doesn’t) but we want to know how this is special and about the other companies that Right On Interactive works with. And lastly we want to know Andrew Clark’s plans for growing Right on Interactive.

Andrew Clark - Vice President, Business Development

Industry veteran Andrew Clark recently joined Right On Interactive as vice president, business development, responsible for corporate strategy, marketing and partnerships.

Clark has more than 15 years of experience with some of the most respected companies in marketing technology, including ExactTarget, Aprimo and Walker Information. He comes to Right On Interactive from ExactTarget, a global provider of on-demand email marketing and interactive marketing solutions that recently completed a successful IPO. Clark led the company’s strategic partnerships efforts.

“Andy is a terrific addition to the Right On Interactive team,” said Troy Burk, founder and CEO of Right On Interactive. “He has experience helping to build successful companies in the marketing automation and technology industry. As vice president of business development, he will drive Right On Interactive’s marketing efforts and will be instrumental in directing our product roadmap and growing strategic partnerships.” Clark earned his MBA from Butler University and his bachelor’s degree from Purdue University. He serves on the board of Speak Easy, an independent non-profit that offers early stage startup companies resources needed to grow and succeed. He also has been active with the National MS Society and the American Heart Association.

Right On Interactive Right On Interactive is a marketing automation company that helps organizations win, keep and grow customers. We do this through our lifecycle marketing solution that builds engagement throughout the lifecycle of every customer and prospect. We believe in strategically engaging ideal prospects and customers and moving the right relationships forward – we help our client base of over 300 customers do the same.

Founded in 2006, ROI has since developed partnerships and integrations with Salesforce.com along with other software solutions. ROI now boasts patent-pending customer lifecycle marketing technology in our cloud-based solution. Through the experiences of our leadership team and organization itself, we offer strong thought leadership on marketing automation, customer lifecycle marketing and email marketing.

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May 17: Gil Cargill, Cargill Consulting Group, Inc.

May 15th, 2012

After concluding a spectacular sales and management career at IBM, in which he led his sales team from a dead-last rating among 220 branch offices to first place in less than a year, Gil Cargill launched his own consulting practice in 1978. Cargill Consulting Group, Inc. was built on the same strategies that produced Cargill’s outstanding sales results at IBM.

Gil Cargill has spent the past twenty-nine years as a consultant, speaker and trainer helping thousands of businesses achieve dramatic and permanent improvements in sales productivity. Cargill has taught salespeople across diverse industries the importance of developing sales processes, the advantages of implementing new technology, and the benefits of tracking sales performance.

Cargill is a frequent speaker at national conventions and meetings of Vistage International, formerly The Executive Committee (TEC), and has been consultant to such organizations as Arthur Andersen, Toshiba, ComputerLand, Micro Age, Apple Computers, Borg Warner Weyerhaeuser, and many thousands of growing small-to-medium businesses.

In 1996, Sales & Marketing Management magazine named Gil Cargill one of the “Top Six Speakers in the Country”, and Successful Meetings magazine listed him as one of the “Hot 25 Speakers to Watch For.” Cargill has received numerous other awards/recognitions and is frequently quoted in leading sales and management publications.

Twenty-nine years of success in both sales consulting and sales training is proof that Cargill’s style of delivering information and defining proven sales processes has helped his audiences understand that there are better, more profitable ways to perform their sales tasks.

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Posted in Sales Strategist, Sales Skills Training, Current and Past Shows, Sales Lead Management | Comments |

May 10: Benjamin Webster of TextLane Talks About SMS

May 7th, 2012

Will Crist will interview Ben Webster of TextLane. We are most interested in:

Who are TextLane customers?
You mention ad agencies use TextLane, what is a typical agency campaign?
You say you can control and send messages to different distribution lists? Do you have an example?
How can you forecast response metrics from newly created distribution lists to increase marketing effectiveness?
White Label
Is TextLane service rebrandable? Perform text message campaigns for your clients, allow them to login to conduct their own marketing, and earn more return for your brand and bottom line.
Is this only for B2B or are the serous B2B applications?
Who are some of your B2B customers?
Cost?

Benjamin Webster, Vice President for TextLane

Benjamin Webster is the Vice President of Sales for TextLane and a sixteen year veteran of the Internet and technology industries. TextLane is a text message (SMS) technology provider that helps businesses communicate more efficiently with prospects, customers, and team members. Mr. Webster is an excited advocate of text messaging as medium for communication with prospects and customers and will talk about the rising popularity of text messaging and how this growing medium can be used in sales leads management and marketing automation.

Prior to joining TextLane in 2010, Mr. Webster headed sales for and was a co-founder of SecondVoice, a venture funded start-up that provided mobile communication technology for large enterprises. Prior to SecondVoice, Mr. Webster ran sales for Avisan Design Group, the parent company of TextLane, a technology consulting company with numerous Fortune 500 clients including Disney, AOL Time Warner, Viacom, and Ingram Micro among others.

Earlier in his career, before he discovered his love for the technology industry, Mr. Webster was an investment advisor with Merrill Lynch where he advised ultra-high net worth individual on tax deferred stock diversification strategies. Mr. Webster is a graduate of UCLA where he earned a BA in Physics.

About TextLane

TextLane provides text message technology and services that help businesses communicate more effectively with prospects, customers, and team members. Our industry unique SMS Converse™ allows users of leads management and marketing automation systems to engage in two-way text message “conversations” without the normal technology limitations associated with short code, long code, or carrier gateway based text messaging. Whether using text messaging for reminders, lead nurturing, or bulk marketing, TextLane clients communicate better with and get the attention of their customers and prospects. www.textlane.com

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Best of SLMA Radio: Jeanne Hopkins of HubSpot

May 3rd, 2012

The Sales Lead Management Association (SLMA) weekly internet radio program, broadcast live at 5 PM PST each Thursday, announced he will interview Jeanne Hopkins of HubSpot on January 19th as the show’s 100th guest. Jeanne Hopkins is HubSpot’s Vice President of Marketing. Guests on the SLMA Radio Hour are CEOs and CMOs from CRM software, marketing automation software, lead generation and other sales lead management firms, as well as CMOs in B2B and B2C companies.

Will Crist said that Jeanne runs the demand generation and lead conversion efforts for internet marketing software company HubSpot. Her previous experience includes serving as chief marketing officer for MarketingExperiments, MarketingSherpa and InTouch, three leading marketing research and publishing organizations that serve the B2B and B2C markets; and senior director of marketing programs and communications at Symmetricom. In addition, Jeanne has over 20 years of senior-level management experience with B2B and B2C companies leading their sales and marketing teams.

The SLMA internet radio program can be reached via the SLMA website: http://www.salesleadmgmtassn.com/. Click on the SLMA Radio logo on the left, and then the “listen live” button. Archived programs of 99 CEOs/CMOs from companies in the sales lead management field are available. SLMA radio shows can also be subscribed to via iTunes.

About the Sales Lead Management Association The Sales Lead Management Association was founded in 2007. Membership is free. The association serves 4,250 members of the worldwide sales lead management community.

In 2011, SLMA’s site received more than 146,677 total visitors. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, SLMA Radio, sponsored video webinars, newsletter advertising, sponsored cartoons, industry leader links, a speaker’s directory, case studies and a blog, Sales Lead Management Today.

SLMA featured programs include more than 300 articles and whitepapers, the “50 Most Influential People in Sales Lead Management” (2008, 2009, 2010, 2011), the SLMA “20 Women to Watch in 2011” and “Sales Lead Management Week” (Oct. 15 through 19 in 2012).

For additional information, visit the SLMA.

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Media Contact: Sue Campanale 714-637-6989 scampanale@salesleadmgmtassn.com www.salesleadmanagementweek.com

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