6
May
Can Marketing Automation Build Your Business?
May 6, 2015
00:0000:00

Join us May 14 for this episode of SLMA Radio. Yep, we've heard all
the promises of marketing automation: follow-up, nurturing, customizing
response, qualifying leads, etc., etc., but the real question is, can
it build your business? Can it increase revenue and is its contribution
measurable? SLMA Radio host Jim Obermayer clears away the hype and
discusses the bottom line potential with marketing automation pioneer
Lars Helgeson, CEO of GreenRope.
About Lars Helgeson
Lars Helgeson has been in the Internet marketing space since 2000,
when he co-founded one of the world's first email service providers,
CoolerEmail. As a pioneer in responsible email marketing, he grew
CoolerEmail to a global software company specializing in marketing
communication with over 1,500 clients. In 2010, after spending several
years designing and implementing a more comprehensive way to meet the
needs of small and mid-sized businesses, he launched GreenRope.
GreenRope is the world's first and only Business Operating System, a
cloud-based platform that simplifies and consolidates a company's sales,
marketing, and operations. GreenRope currently provides technology
solutions to over 3,000 companies worldwide.
Lars earned Bachelor of Science and Master of Science degrees in
Mechanical Engineering from Rensselaer Polytechnic Institute in Troy,
NY. He also has an MBA from the Robert Anderson School at the University
of New Mexico. He served in the United States Air Force for 4 years,
working in the Air Force's space test program, Air Force Research
Laboratory, and Ballistic Missile Defense Organization. He enjoys
travel, stand-up paddleboarding, mountain biking, and ice hockey, and
practices yoga whenever the forces of the universe are not aligned to
keep him at his computer.
In the past several years, Lars has been a finalist in the San
Diego Business Journal's Most Admired CEO and Information Technology
Executive of the Year, and a finalist for San Diego Magazine's Top Tech
Exec Award.
About GreenRope
GreenRope is a company built around providing exceptional value to
its customers. In the past 15 years, GreenRope has have evolved from
being one of the first email marketing service providers to being the
only Complete CRM on the market. "Combining sales, marketing, and
operations in to a single platform, GreenRope inspires collaboration
with your clients, vendors, and employees and we live this collaborative
culture, listening to people like you to build what YOU want to run
your business."
GreenRope Philosophy
The mission of GreenRope is to provide a user-friendly,
cost-effective, and efficient way for business owners to consolidate
their operations on all levels. GreenRope aims at always understanding
the present and future needs of small business owners and helping them
achieve their business goals.