Join us May 14 for this episode of SLMA Radio. Yep, we've heard all the promises of marketing automation: follow-up, nurturing, customizing response, qualifying leads, etc., etc., but the real question is, can it build your business? Can it increase revenue and is its contribution measurable? SLMA Radio host Jim Obermayer clears away the hype and discusses the bottom line potential with marketing automation pioneer Lars Helgeson, CEO of GreenRope.

Lars Helgeson has been in the Internet marketing space since 2000, when he co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, he grew CoolerEmail to a global software company specializing in marketing communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses, he launched GreenRope. GreenRope is the world's first and only Business Operating System, a cloud-based platform that simplifies and consolidates a company's sales, marketing, and operations. GreenRope currently provides technology solutions to over 3,000 companies worldwide.

Lars earned Bachelor of Science and Master of Science degrees in Mechanical Engineering from Rensselaer Polytechnic Institute in Troy, NY. He also has an MBA from the Robert Anderson School at the University of New Mexico. He served in the United States Air Force for 4 years, working in the Air Force's space test program, Air Force Research Laboratory, and Ballistic Missile Defense Organization. He enjoys travel, stand-up paddleboarding, mountain biking, and ice hockey, and practices yoga whenever the forces of the universe are not aligned to keep him at his computer.

In the past several years, Lars has been a finalist in the San Diego Business Journal's Most Admired CEO and Information Technology Executive of the Year, and a finalist for San Diego Magazine's Top Tech Exec Award.

GreenRope is a company built around providing exceptional value to its customers. In the past 15 years, GreenRope has have evolved from being one of the first email marketing service providers to being the only Complete CRM on the market. "Combining sales, marketing, and operations in to a single platform, GreenRope inspires collaboration with your clients, vendors, and employees and we live this collaborative culture, listening to people like you to build what YOU want to run your business."

The mission of GreenRope is to provide a user-friendly, cost-effective, and efficient way for business owners to consolidate their operations on all levels. GreenRope  aims at always understanding the present and future needs of small business owners and helping them achieve their business goals.