With over 5,000 martech solutions available today, it’s no surprise that marketers are outspending IT on technology investments, or that they’re using an average of 91 technology systems to support their marketing strategies. In this program, DemandLab CEO Rhoan Morgan interviews Delinda Tinkey, Sr. Sales and Marketing Automation Manager at Evolve IP who provides tips on how to:
- Build a strong marketing stack
- Evaluate and select new technologies
- Overcome implementation challenges
About Delinda Tinkey
Delinda is a 4x Marketo Champion identified by Heinz Marketing as one of the Top 50 most influential people at Marketo’s 2016 user conference. Certified as both a Marketo Expert and Advanced Salesforce Administrator, Delinda has participated as a guest speaker on topics such as lead nurturing, Salesforce workflows, and marketing technology adoption. She currently oversees both sales and marketing technology at Evolve IP, one of the world’s fastest-growing cloud strategy companies. For over a decade, Evolve IP has delivered customized strategies and integrated services for both cloud computing and communications; providing solutions that are designed to work together and with the applications you already use in your business.
Rhoan Morgan is the Host
Rhoan Morgan is the CEO and co-founder of DemandLab, a consultancy that leverages technology-focused marketing to accelerate revenue for its clients. DemandLab builds strong martech systems architecture and integrations and delivers advanced marketing and sales programs through these systems.
SLMA Radio Sponsorship
DemandLab helps organizations transform their revenue potential by connecting their greatest assets – people, processes, technology, and data – through customized Revenue Ecosystem solutions. By leveraging marketing technology, data science, governance and analytics, and content, DemandLab helps B2B organizations advance business goals and drive revenue. Learn more about DemandLab’s solutions at www.demandlab.com.
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