In this interview with Interim VP of Marketing Erika Goldwater we discuss how PR must assume new responsibility and opportunities in its quest to more intimately engage its audience. Erika says:
- There are three steps the new PR person must take to be a PR content creator.
- Must be that PR must also create content that the audience wants.
- “It is no longer just a one and done press release,” she comments.
- PR must become an integral part of the marketing mix and strategy and create content.
Is an On Demand, VP of marketing. She is a B2B demand generation professional with extensive experience in driving revenue through integrated marketing programs. Before becoming a consultant, Goldwater was the VP of marketing for ANNUITAS, a demand generation strategy firm, and was the marketing manager, strategic and enterprise accounts and events for Eloqua. She was recognized as top B2B influencer by Onalytica in 2015 and 20 Women to Watch by SLMA. She has had her CIPP/US since 2008 and is a Chapter President for the Pajama Program, a national charity to help local children in need. firstname.lastname@example.org or @erikawg
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