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Sales Lead Management Association Radio

21
May

Who Owns the Pipeline, Marketing or Sales?

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In our on-going series of asking the question, “Who Owns the Pipeline?" we are getting very interesting opinions from a wide variety of executives.  This week Rhoan Morgan of DemandLab offers her insight.  Her answers might surprise you and change how you do business.

About Rhoan Morgan

As CEO of DemandLab, Rhoan sets the direction for the technologies, strategies, and partnerships that drive success for the agency’s clients. An early proponent of marketing automation, Rhoan continues to explore the next wave of technologies and analytics that support engaging customer journeys, and deliver valuable customer insights that advance business goals and accelerate revenue.

About DemandLab

DemandLab creates powerful customer lifecycle, experience and relationship strategies by aligning and guiding business teams including marketing, sales, IT, finance through digital transformation to drive and accelerate revenue growth supported by advanced digital technologies and business process automation. With a blended solution of state of the art marketing automation, CRM, and data analytics know-how, combined with end-customer focused content strategies, DemandLab applies innovative techniques along with proprietary methodologies to benefit our customers’ bottom line.

DemandLab helps clients achieve ambitious business growth goals and surpass the competition through our wide variety of service offerings including marketing automation strategy and execution that define and deploy superior customer engagement journeys; data analytics, auditing and management, sales and marketing analytics and optimization; content strategy, creation and development; graphic and digital design and coding services. Learn more about this award-winning agency at www.demandlab.com.

Sponsor for this show:

adView.cfm?id=396SLMA Radio Sponsorship

 Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

15
May

How to Shorten the Sales Cycle

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Shortening a company’s sales cycle has an outsized impact on the business. It reduces a competitors market share, increases cash flow, reduces sales territory turn-over, and reinforces sales forecast accuracy,  but how to do it consistently is always the conundrum. Our host today on SLMA Radio is Dan Perry of the Brevet Group and his guest is a founding partner of the Brevet Group Brian Williams.  

They discuss:

  • Why the sales cycle is lengthening and not getting shorter.
  • The problems of the modern sales representative
  • Why best performers aren’t always aware of what they do and why they do it!
  • The definition of an adaptive sales process

ABOUT Brian Williams

Brian’s favorite saying is: "Successful execution is all that matters."  Williams has 25 years’ experience integrating the worlds of strategy, marketing and sales to help companies improve their customer-facing capabilities. His projects have focused on new tools, processes, and other enablers that connect big idea strategy to sales force implementation. Brian’s obsessed with not only getting the “what” right, but also the “how” – the change and people-related aspects so critical to driving sustained business improvement.

Past Experience

  • Mercer – Partner
  • University of Georgia (Terry College of Business) – Consultant and Professor
  • BearingPoint Consulting – Senior Manager
  • Arthur Anderson – Senior Manager/Director
  • University of Georgia, PhD in Business Administration

 

About Dan Perry the Host

Dan approaches helping companies grow revenue from a unique perspective – he’s done it. He’s walked a mile in your shoes and knows the pitfalls, short-cuts, and tried and true strategies to make it work. As a sales leader at some of the best run sales organizations he bridged the gap between strategy and execution to transform the selling effort and to increase productivity.

He uses this proven methodology now at the Brevet Group to combine strategic consulting, custom training and modern reinforcement to get results. His work results in quicker adoption and enablement of the new programs and processes in the sales team driving improved sales rep and manager productivity.

PAST EXPERIENCE

  • Sales Benchmark Index – Principal
  • 3 Day Blinds – Senior Vice President of Sales and Operations
  • Lavi Industries – Vice President of Sales
  • Aramark Uniform Services – Senior Vice President Sales
  • Corporate Express – Vice President of Mid-Market Sales
  • Aramark Uniform Services – Vice President of Sales Western Region
  • Cintas – National Account Manager,  Director of Sales of Training and Development

Sponsor for this show:

adView.cfm?id=396SLMA Radio Sponsorship

 Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

7
May

Using CRM for Fun and Profit: How Sales Reps can use their CRM to Hit Quota

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Listen on iTunes while using stair climber!

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This episode has personal stories from GoldMine GM Paul Petersen, sometimes referred to as Mr. GoldMine because of his 19 years of experience with GoldMine Software.  Paul discusses how sales reps can benefit from using a CRM system, plus he talks about the "Three Builds Concept" which has guided his career and those of his sales reps:

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7
May
1
May

When Corporate Arrogance Bulldozes Marketing’s Good Judgement

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Listen on iTunes while hanging upside down!

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A little bit of success, can breed arrogance and poor judgment in many fast growing

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1
May

Warning About the EU’s GDPR Taking Effect May 25, 2018 and the new E-Privacy Acts

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In this interview, Debra da Costa of Direct Marketing Partners in the U.S. interviews Naomi Campbell, of the B2B Lead Agency in the UK to discuss the GDPR ramifications (including large monetary fines for non-compliance) for any company that wants to do business in the EU.   The host is Debra da Costa.

In April 2016, the European Parliament adopted a (law) standard for data protection of people in the European Union (EU). The GDPR applies to companies worldwide that promote their products (and services) to European citizens.

Companies face large fines for not complying with the standards set by the General Data Protection Regulation (GDPR), which

  • Provides greater predictability and efficiency for organizations that do business in the EU
  • Offers residents increased data protection rights.

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25
Apr

Three Biggest Mistakes Sales Managers Make and How to fix Them – McClelland

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Listen on iTunes while you bicycle!

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When revenue slumps everyone looks to the salespeople as not having performed, and yet the reasons are often deeper and have more to do with how the salespeople are managed. 

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24
Apr

Time Waits for No Marketer: A GDRP Compliance List

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From David Fowler Digital Compliance Head at Act-On

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It’s about 5 weeks and counting for every marketing department world-wide to comply with the EU’s GDRP legislation. It isn’t too late, but time waits for no marketer. In this program David Fowler, of Act-On’s digital compliance department gives us a list of his top compliance recommendations. 

About David Fowler

David Fowler serves as Act-On Software's Head of Digital Compliance. He has over 20 years of experience in the marketing industry, including the last twelve years strictly focused on the issues associated with regulatory compliance, digital privacy compliance, email marketing, deliverability, social media, mobile, integrated marketing, and marketing automation. David is a seasoned speaker, and email deliverability and privacy consultant with national and international engagements that include: Online Trust Alliance (OTA and Board Member), Email Services and Provider Coalition (ESPC and Board Member), International Association of Privacy Professionals (IAPP), Federal Trade Commission (FTC), InBox East and West, Inbox/Outbox – London, American Marketing Association, Messaging and Anti Abuse Working Group (MAAWG) – US and EU, TRUSTe, Privacy and American Business and the Email Insider Summit. Prior to joining Act-On, David held US- and European-based senior management positions focused on Deliverability, Email Privacy, Sales, Marketing, Business Development and Product Management with such companies as MarketFish, Lyris Technologies, Blue Hornet / Digital River, Yesmail, XO Communications, KPNQwest, Qwest Communications, Electric Lightwave, GST Telecom and MCI. Reach him on Twitter: @oregonlimey

About Act-On Software
Act-On Software is the leader in adaptive marketing solutions that enable marketers to create Adaptive Journeys™ using customer behaviors, preferences and data to intelligently guide the engagement strategy. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. www.act-on.com; @ActOnSoftware

 

Sponsor for this show:

adView.cfm?id=396SLMA Radio Sponsorship

 Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

 

18
Apr

Who Owns the Pipeline. The Creators or the Closers

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Listen  on iTunes while yuo dire to Disneyland

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The pipeline or sales funnel is evolving as marketing becomes more aggressive and sophisticated in the creation of not only sales leads, but qualified leads.  It only takes a view of sales funnel models to see that marketing has evolved from top of the funnel suppliers to active participants in many stages of the customer journey.  The question is, who owns the pipeline?   The creators or the closers?  Sometimes marketing is assuming both duties.  In B2C marketing is called upon to do both, in B2B not so much. 

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18
Apr

Author David Cook: How to Be A GREAT Salesperson…by Monday Morning!

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Listen on iTunes while you should be doing your sales forcast!

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Sounds too good to be true, and yet it appears it isn’t as I have already tried some of David’s techniques and been rewarded.  In his book, How To Be A GREAT Salesperson…by Monday Morning!

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10
Apr

The Five Most Important Things Cyndi Greenglass has Learned in Business and Life

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Listen on iTunes while you shop for groceries 

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This interview is part of an on-going series to hear from successful people about what they have learned in business and life. Cyndi Greenglass, a business founder and marketing expert shares with us the 5 Most Important Things She has Learned:

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9
Apr

Pipeline Ownership is a Growing Question - Dan McDade

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Listen on iTunes while you walk the dog!

Why It Matters:

Dan McDade says, "Scoring algorithms are allowing more poor-quality leads to go to sales faster than ever before!"

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3
Apr

Is Pipeline Ownership in Question? Hear from Jen Spencer

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Listen on iTunes while you drive to work 

 

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Some say it is starting to get confusing as marketing assumes an ever increasing responsibility for parts of the sales pipeline; sales it seems is relinquishing areas it wants help with or doesn’t want to deal with. In this episode with Jen Spencer, Vice President of Smartbug Media, we try to understand the changing nature of these two departments which serve the prospect that holds the purse strings. The host is Jim Obermayer. Read the rest of this entry »

3
Apr

Does Marketing or Sales Own the Sales Pipeline?

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Listen on iTunes while you walk the cat 

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With the advent of more sophisticated CRM systems, marketing automation software, some AI applications and years of frustration on the part of Marketing, the uncomfortable question is now being posed: Does marketing own the sales funnel, aka the sales pipeline?
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27
Mar

Who Owns the Pipeline? Marketing or Sales? – Matt Heinz on SLMA Live Radio

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Listen on iTunes while paint the barn!

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Who Owns the Pipeline? Marketing or Sales? – Matt Heinz on SLMA Live Radio

Traditionally, the pipeline has been called the sales pipeline and it has been owned by the salespeople. But is this a true statement today?   With the advent of new marketing automation capabilities, and artificial intelligence applications, marketing is relentlessly inserting itself deeper into the pipeline at almost every level.  To answer this question, we have gone to Matt Heinz, the expert’s expert on the pipeline question. 

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19
Mar

An Agency willing to Stand Behind the Moniker: Performance Marketing

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 Listen while you climb mountains on iTunes

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A Defintion of Performance Marketing

For the past two years’ proving ROI for marketing was all the rage in every conference (as if it was suddenly new) but it surely became more popular. In this interview with one of the nominees for the SLMA’s annual 20 Women Leaders in Business, Rachel Schulties, we discuss the definition of Performance Marketing which we suspect is entrails a broader definition that just measuring ROI.

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14
Mar

What It Means to Internalize a Data First Mentality

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Listen while you walk the hamster on iTunes

 

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Data is the lifeblood of all sales and marketing initiatives (or the electricity that powers them) – but we’re not referring to just any data; for this discussion, we’re talking about quality contact and account data; the data that every sales and marketing person depends on. The guest is Ned Leutz Director of new business at ZoomInfo.  The host is Anna Fisher.

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7
Mar

The Evolution of Sales - Reflections on Many Decades in the Trenches

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Listen while you hike on iTunes

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While sales functions have changed its evolution has been just as dramatic as its sister discipline of marketing.  In this program, host Mark Godley, CEO of  LeadGenuis will interview Mike D'Onofrio Chief Revenue Officer of LeanData. Mark explores with Mike why today is the best of times to be in sales and the expected future of the sales profession. The program guest host is Mark Godley.

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6
Mar

Katie Bullard on Why DiscoverOrg is Different - 3 Minutes +

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Listen while you plant flowers on iTunes

This is a 3 minute and 57 second excerpt from an interview with Katie Bullard, Chief Growth Officer at DiscoverORG.  We asked her what makes the DiscoverOrg approach to database management, a database platform,  different and this is her response.

You can hear the full interview here:

Do you need an Intelligence Platform?

 

20171116-tweet-katie-bullard.jpgAnd also this program:

Marketing Intelligence Software: How it Improves Marketing ROI

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28
Feb

The Argument: Does Marketing Now Own the Pipeline?

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Listen on iTunes while you go bird watching! 

 

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The sales pipeline, aka the sales funnel is the long-standing measurement of the past, present and future for a company.  In the not too distant past marketing dumped demand into the beginning (top) of the pipeline and sales took responsibility for the rest of the process.

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21
Feb

5 Most Important Things Marylou Tyler has Learned in Business and Life

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Listen while you drink a slurpee on iTunes

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Author and Consultant Marylou Tyler shares the processes in her life which have served her well.  She joins a list of executives that have opined on what has helped them on the pathways of life.  She discusses:

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12
Feb

Why CEO’s and CFO’s are still beggars when it comes to marketing ROI

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Listen while you work out on iTunes

 

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Flushed with Data and Metrics: Why is it Still Hard to Prove Marketing ROI?

The data is there, or at least available; that excuse for proving the ROI of marketing is dead and isn’t valid.  If the Chief Financial Officer for a company is asked to show the ROI for the company, it would be impossible for him or her to simply say, “AH, we can’t do that.”  So, what is it that is makes beggars out of CEO’s that want to know the ROI for marketing? Why isn’t marketing ROI a written part of every CMO’s job description? Author Laura Patterson of VisionEdge Marketing has opinions about why this is still an evasive goal for most corporations. 

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12
Feb

5 Things Dan McDade has Learned in Business and Life

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Listen while ride a Harley on iTunes

 

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This interviewi is part of a series we are doing to find out what makes entrepreneurs tick.   We ask about the things that have made a difference in their lives.  Sometimes we hear about how they run their company, sometimes the things that were important milestones in their lives.  In this episode we hear Dan McDade talk about authors that made a difference and his own philosophy of management.  He discusses:

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7
Feb

5 Most Important Things Mari Anne Vanella has Learned in Business and Life

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Listen while you ride a horse on iTunes

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As part of our continuing series of interviews on the five most important things an executive has learned in business and life, we spoke with Mari Anne Vanella of the Vanella Group. -- She has authored the best-selling and award-winning book 42 Rules of Cold Calling Executives.  Mari Anne presented thoughts that have guided her in her career such as: Read the rest of this entry »

30
Jan

Sales 3.0 - What’s it all about?

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This is a continuation of the interview with Jonathan Farrington from last month when the host Peter Gillett and Jonathan Farrington, CEO of Top Sales World discuss how technology is changing the way we sell.  These two experts don’t always agree, but they do agree that changes are tsunami-like with few sales or marketing people aware of what’s coming. No it isn‘t business as usual.

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24
Jan

Why Account Planning Delivers Outsized Revenue Results

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Listen on iTunes while you walk the canary

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Account planning is undoubtedly successful in the companies that employ it but its success depends on changes in attitude and processes that salespeople seem to loath.  While the results are invariably stunning, but the adoption in the short term is sometimes slow and in the long term difficult to sustain. - In this interview multiple book author and Mark Donnolo discusses his recent book,Essential Account Planning

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21
Jan

How Jill Konrath Reframes Problems

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Listen while drive a race car on iTunes

In this 2 minute and 16 second segment from her interview on the Five Most Important Things She has Learned in Busienss and Life, Jill Konrath talks about how she redefines a problem by turning it into a challenge. This is number three of five extracted from her interview “The Most Important Things Jill Konrath has learned in business and life.”  Hear the full interview here

Konrath’s sincerity comes through in this heartfelt advice.

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The full interview contains: 

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17
Jan

Does your Martech Stack up?

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Listen while you shovel the snow on iTunes

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Tips and tricks from the field, Rhoan Morgan, your host and CEO of DemandLab chats with Delinda Tinkey, Sr. Sales and Marketing Automation Manager at Evolve IP. 

With over 5,000 martech solutions available today, it’s no surprise that marketers are outspending IT on technology investments, or that they’re using an average of 91 technology systems to support their marketing strategies. In this program, DemandLab CEO Rhoan Morgan interviews Delinda Tinkey, Sr. Sales and Marketing Automation Manager at Evolve IP who provides tips on how to:

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9
Jan

Bill Walker of Unison Reveals How to Implement Voice of the Customer Programs

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Listen while play basketball on iTunes

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Voice of the Customer sounds wonderful, and doable, and gee whiz why not do it? And yet, as many have found, implementation takes more than wanting and writing a check.  In this program we talk about VOC with Bill Walker, Chief Revenue Officer at Unison.  Walker has successfully implemented a VOC process for collecting and implementing direct customer feedback. He believes that this is the most important thing you can do as a corporation and that it is more productive than leveraging outside agencies, focus groups, or executive voices. The host in Jim Obermayer.

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3
Jan

Sales 2.0 and what that means for Sales Lead Management!

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Listen while you deep sea dive on iTunes

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When sales processes change, the need for sales lead management processes are also under the gun to change.  In this interview with sales expert Jonathan Farrington. Sales Lead Management host Peter Gillett asks where sales as a process is going and why marketing automation is still lagging.  They discuss how technology is changing the way we sell and yet sales seem slower to change than ever before.  The technology stack is changing the way sales leads are managed, or at least it is supposed to.  This is an interesting interview from a sales expert.

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