Marketing and Media

Why Powerful Persuasive Sales Presentations Make a Difference

Long term success, Patricia Fripp says, doesn’t depend on how smart you are, but how well you speak. Obermayer the SLMA Radio host said, “As a sales manager I knew that I can control and teach a lot of things but every time a salesperson opens their mouth, there is no telling what will come out. Marketing people are worse because they generally don’t speak for a living.”  In this interview, the preeminent speaking coach tells it like it is and will convince you why a speech coach is just good business.
 
 
About Patricia Fripp
 
Patricia Fripp is the ultimate authority on powerful persuasive presentations - your competitive edge! She is a Hall of Fame keynote speaker, executive speech coach, and sales presentation skills trainer and coach. Meetings and Conventions magazine named her "One of the 10 most electrifying speakers in North America.” Kiplinger's Personal Finance wrote, "The sixth best investment in your career is to attend a Patricia Fripp speaking school."   Fripp is now virtually everywhere through her interactive virtual training www.frippvt.com. Trusted by clients such as ADP, Cisco, VMWare, IBM, VISA and Genentech. Patricia is a past president, and the first female president, of the over 3,000-member National Speakers Association.
 
About: Fripp & Associates
 
Patricia Fripp and her expert associates are the ultimate destination if you want to improve the quality of your public speaking, sales presentations, or you are looking for a keynote speaker for your meetings, conventions, and corporate events. Other services include interactive virtual training and PowerPoint creation and coaching.

MSP Websites and How to Make Them Work for You

This week we are staying with a theme of your business website. The first half of our hour is a replay of last week's MSPRadio with Nate Teplow. Some messages are important enough to state again - even the following week! Your website is your storefront these days, and also the hub of all your online marketing initiatives. Websites are critical to your marketing success, yet many MSPs will neglect their website as an afterthought. Your website is not something you can just setup and have live on its own. You need to continuously update and optimize your site for it to work for you.On this episode of MSPradio, we talk with Julia Beebe, Marketing Manager and website optimizer at Continuum, and Brandon Garcin, Content Marketing Manager at Continuum, to discuss how MSPs can improve their website, fuel it with content, and use the two to drive leads and business growth.1. well formatted, easy to use website.2. designWhat is the buyer's journey? The path that your typical customer takes to eventually purchase your product or service.She also recommends Google Analytics. Hey, we were just talking about this http://bit.ly/finchshovi3slma - remember that show with David Kutcher?It doesn't all have to be on the home page - the other key pages will come up in the search engines if they are well written. You have more than one landing page when people arrive at your site as a result of search.Well-organized navigation is critical to guide them through the process.Misconception:People get up in development whistles and design. Design is driven by the content! Without strong content, everything else will fall flat.

How to stop wasting marketing dollars on non-revenue tactics

Michelle Jacobs and Matt Hertig of Alight Analytics discuss how multi-channel marketing analytics can help companies be more efficient with every marketing dollar. Marketing management today has pressure to spend money on things that work and leave the rest for their competitors. Michelle and Matt share how they use ChannelMix Big Data Warehouse to increase sales online and offline for their customers.About Michelle Jacobs, Co-Founder, Alight AnalyticsMichelle Jacobs is the Co-Founder and Managing Partner of Alight Analytics, and continues to lead and develop their marketing analytics and measurement practice. Her passion for delivering insightful, actionable marketing analytics is a key pillar of the company's success. She is responsible for helping clients like Helzberg Diamonds, AMC Theatres and Hill's Pet Nutrition maximize their digital marketing efforts through intelligent use of multi-channel analytics. Before Alight Analytics, Michelle directed Web analytics, marketing and advertising strategies for companies such as H&R Block, American Century Investments, Saatchi & Saatchi, and Toyota.About Matt Hertig, Co-Founder, Alight AnalyticsMatt Hertig is the Co-Founder of Alight Analytics, an independent marketing analytics firm based in Kansas City, Missouri. Under his leadership, Alight has developed an industry-leading marketing analytics platform, ChannelMix, which has established Alight Analytics at the cutting edge of multi-channel marketing analytics.  Prior to founding Alight Analytics, Matt built an extensive background in CRM, database marketing, web strategy and business intelligence by serving as an executive leading multi-million dollar database marketing systems and multi-channel web strategies at companies such as AMC Theatres, American Century Investments and Payless ShoeSource.About Alight AnalyticsAlight Analytics delivers global marketers powerful, actionable marketing analytics. As a pioneer in the space, Alight has been offering its holistic analytics platform and services since 2007. With a talented team of dedicated experts, a proven process, and the industry’s best platform, Alight reveals omni-channel insights to enable marketers to optimize all their marketing channels. These insights significantly increase marketing ROI across their entire marketing portfolio – both online and offline. As the only marketing analytics firm to provide a full-service solution, Alight integrates its clients’ own marketing data in its cloud-based ChannelMix Big Data warehouse, builds custom dashboards, delivers regular, proactive insights and creates powerful attribution and predictive models to ensure future success.Alight Analytics was named the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business and Alight’s Co-Founder, Michelle Jacobs, was named one of Ingram’s 2014 40 Under Forty honorees. Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Technology Partner and part of the SAP HANA Startup Program.

How to get an accurate database without getting ripped off.

SLMA Radio Host Jim Obermayer interviews the father of modern database marketing, Vin Gupta. The interview ranges from how modern database marketing came about to exactly how to avoid getting ripped off by supposed database suppliers. Vin has never strayed far from his roots as a marketer. Why it is important: An interesting history lesson on database marketing. The importance of triple verification of a purchased database and why you should only buy from reputable database providers. About Vin GuptaVin Gupta is the former Chief Executive Officer (CEO) and Chairman of infoGROUP (previously known as infoUSA. infoGROUP grew from a one-man operation to a global employer of over 5,000 with revenues of $750 million. During this period he acquired over 45 companies. InfoGroup was sold in July 2010 for $680 million.He was appointed by President Clinton to serve as a Trustee of the John F. Kennedy Center for the Performing Arts in Washington, D.C. Mr. Gupta was also nominated and confirmed to be the United States Consul General to Bermuda as well as nominated by the President to be the United States Ambassador to Fiji. About Database USA[youtube=http://www.youtube.com/watch?v=RSxgDJ3vL20]

Interviews from Tech Marketing 360. Highlight: Socedo

SLMARadio host Jim Obermayer visited Tech Marketing 360 at the Ritz-Carlton Hotel in Laguna Niguel, CA on Feb 19th.  He interviewed Gayle Wolski , the General Manager of Tech Marketing 360, plus an in depth interview with Aseem Badshah, and Kevin Yu, founders of Socedo a very unique lead generation company.Other interviews included:Russ Danner, Crafter SoftwareDharmesh Godha of Advaiya SolutionsElena Vaysman, Hoovers’ Inc.Joanne F. Valentino, The Medical LetterDouglas McDonald, Transiris CorporationTech Marketing 360  DescriptionTechnology is the most dynamic and challenging specialty in the world of marketing. Tech Marketing 360 is dedicated to you - the technology marketer- the unsung hero of a multi-billion dollar engine of economic growth.  Our mission is to build a community of tech marketers, for tech marketers, and at this path-breaking event, you’ll gain insight from the top thinkers at top companies, and be immersed in a community of practice, sharing, teaching and learning that will supercharge not just your skill sets, but your strategic vision.Over three days at Tech Marketing 360, 400 senior-level tech marketing professionals will discover the most current and cutting-edge innovations and strategies to drive marketing success. Attend educational sessions across five tracks, hear inspirational keynotes, meet with top industry sponsors, and engage with your peers at special networking receptions in an intimate, upscale setting at the Ritz-Carlton Laguna Niguel.At Tech Marketing 360 you’ll learn how to:Develop the right mix of digital and traditional channelsFind new ways to scale your messaging and sales enablement at low costNavigate the change from packaged, on-premise solutions to Cloud-based and subscription modelsLeverage social and mobile technologies to drive real business outcomesCombine deep subject-matter expertise with the need for horizontal and multi-audience solutionsBridge the gap and learn how to identify, engage with and market to CIOs, IT, developers and other technology-buying decision makers

CMO Salaries and Integrated Marketing Summit Review

Host Jim Obermayer discusses with Paul Roberts of OC Talk Radio, about the compensation programs for CMOs. Plus as a bonus, Obermayer brings interviews from the Integrated Market Summit Conference (January 30-31st in San Diego). He interviews Shawn Ellridge, Shawn Flaherty of ITX Corporation, Mac McIntosh from Acquire B2B, Jennifer Allen from Victor Marketing, and Julie Newmark from Outward Media Inc. Obermayer said that this summit was unusual in its choice of topics. There was a keynote by the venerated Don E. Schultz interesting presentations by Shelly Kramer of V3 Integrated Marketing, Michelle Killebrew of IBM Social Business. Aaron Bolshaw of Act-On Software, Audie Chamberlain of Realtor.com., Nicholas Muldoon from Twitter, Eric Holtzclaw of Laddering Work’s, Matt Hertig and Michelle Jacobs of Alight Analytics, Tim Ash of SiteTuners (Your baby is Ugly) Roy Pun from Adobe, Amanda Kahlow of 6Sense Insights, Pam Didner of Intel. If you missed IMS, it will appear in Atlanta, Minneapolis, Cincinnati, Raleigh-Durham and Austin kin the coming months.

No Bull: Jumping the Chasm between Sales & Marketing

SLMA Radio host Jim Obermayer interviews John Foley, Jr., CEO of InterlinkONE and Grow Socially. The subject this week is the "Jumping the Chasm between Sales & Marketing." Foley feels he has a unique perspective on why marketing so often fails in its understanding of sales problems and yet sales doesn't escape when it flops in "selling" marketing on its needs. This should be an interesting interview, as Foley is known as a straight talker as he takes both departments to task for their failures.About John FoleyJohn Foley, Jr. is President and CEO Massachusetts based interlinkONE, and Grow Socially. interlinkONE provides marketing software solutions for marketing automation, customer communications management, QR codes, and mobile websites. Grow Socially focuses on marketing services including strategic marketing plans, business transformation consulting, marketing consulting, and website development. John has also written countless educational resources including white papers and ebooks, and he is a published author of 3 books; Business Transformation: A New Path to Profit for the Printing Industry, Business Transformation: A New Path to Profitability for the Mailing and Fulfillment Industries, and his most recent accomplishment, Untethered Marketing: The Role of Cloud and Mobile Communications. Learn more about John at JohnFoleyJr.com, and be sure to check out interlinkONE.com GrowSocially.com, and MarketWithMAX.com to learn more about the products and services John's companies offer.About InterlinkOneinterlinkONE is an industry leading provider of innovative marketing software and services. We provide solutions that will help you achieve your business and marketing objectives! In addition to providing tools that will enable you to succeed, our experienced and energetic staff will guide you down a path of best practices that are always tailored to your specific needs. Below are some of the products and services that we offer.

Why are Content Marketing Agencies all the Rage?

SLMA Radio host Jim Obermayer interviews Christopher Hosford, editor-in-chief of the HosfordGroup a content marketing agency.  In this week's program Obermayer asks Hosford, "Why are Content Agencies necessary?" Can the typical digital, direct marketing, or branding agency handle content creation for B2B and B2C clients; or has the need outgrown their talents and ability to respond? Obermayer agrees nothing is created in lead gen today that does not have a need for a 'pile" of content for the insatiable appetite of buyers.  What content do these agencies create and what is the cost?  Is it true that those with the best and most content win?About Christopher HosfordChristopher Hosford is editor-in-chief of HosfordGroup, a New York City-based content marketing agency. He and his team are all former journalists — Chris previously was East Coast Bureau Chief of Crain's BtoB magazine, where he also spearheaded the company's content marketing services for such clients as Oracle Eloqua, Marketo, Aprimo, Act-On and Adobe. Previously Chris was editor-in-chief of the VNU/Nielsen publication Sales & Marketing Management magazine, and has covered marketing, business operations, finance and law fof 20 years. Chris was born in Atlanta, raised in Miami, and is a graduate of the University of Florida.About the HosfordGroup, LLCHosfordGroup LLC is a New York City-based B2B content marketing agency, specializing in the development of white papers, case studies, original research, webinars, blogs, live and virtual events, infographics and videos, among other forms of marketing content, all in support of clients' strategic marketing goals. HosfordGroup works directly with enterprise marketers, as well as with agencies of record to supplement their own content marketing services.A Content Marketing Agency+1 718.549.1726 (o)
+1 201.344.6465 (m)
chris@hosfordgroup.com
www.hosfordgroup.com
Twitter | Google+
 

How is Google+ Different Than LinkedIn for Business Users?

Or: Why LinkedIn Users are Slow to Embrace Google+
We covered the reasons people are so comfortable on LinkedIn and why they find exploring Google+ uncomfortable, or unnerving, due to the fact it is organized differently with Circles, profiles and all of the other tools that are largely under utilized. We also discussed how when you dive into G+ it can be overwhelming due to all of the notifications that find you everywhere unless you go into settings and tone it way back.
REMEMBER: Google+ profiles are about PEOPLE. If your profile is set up under your company name, you may want to change that RIGHT AWAY. Some "profiles" are being flagged when they are a company, rather than a person. PAGES in Google+ are for COMPANIES - similar to LinkedIn and Facebook - Profile - person, Page - company, brand or organization.
Mari Anne Vanella of the Vanella Group brought some very real examples of why she prefers LinkedIn and is hesitant to dive into Google Plus. She's had a successful, well formed group, Telesales 2.0, on LinkedIn for years. She is in the B2B arena exclusively.Greg Cooper covered additional scenarios of what may hold people back from dipping a toe into Google+; and Ronnie Bincer - The Hangout Helper as well as Mark Vang offered Mari Anne and the rest of you some great suggestions for getting started in Google+. It's not about bringing everyone over from LinkedIn, it's about finding some new connections through similar interests and areas of expertise.
We all acknowledged how powerful content is when posted to G+, YouTube through Hangouts on Air and using your authorship tags Google provides to build your reputation as an expert in your field and increase your rank in search engine results.
A wonderful post that goes with this is Mark Vang's article on Circle Management.

An interview with the author of Rise of the Revenue Marketer, Debbie Qaqish

SLMA Radio Host Jim Obermayer interviews Debbie Qaqish, author of "Rise of the Revenue Marketer."   Debbie was driven to write book by the question increasing asked by marketers, "What are you going to do about revenue?"Obermayer will ask Debbie about the Revenue Marketers she knows that have made a difference. Why do marketers welcome revenue responsibility? Does she recommend that marketers should be paid on revenue. What are the metrics a revenue marketer should track other than the revenue goal? How long does it take to become a Revenue Marketer?