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Sales Lead Management Association Radio

8
Jul 2020

Actions Sales Leader Need to Take in a Recession

July 8, 2020

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There have been only three recessions in the last 30 years, 1990 2001 and 2007, prior to the current COVID Crisis.* This makes it difficult for more than half of all sales managers to know what to do because they’ve had limited experience managing during a recession. Steve Benson of Badger Maps tells sales managers what actions to take during this current recession. This program is for sales and marketing managers.

Some Tough Choices for Sales Management

Fire non-performers? Hire and expand? Discount? Spend more on marketing? Bury your head in the recession sand and hope for the best? Retrain the salespeople? Change compensation plans? Pay on profit or pay on gross revenue? Fire the salespeople and wait for better times? Slash the marketing department? Hoard cash?

About Steve Benson

“Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive in 2009.

 In 2012 Steve founded Badger Maps to help field salespeople be more successful with multi-stop route planning. He also hosts the Outside Sales Talk podcast where he interviews industry experts on their top sales tips.”

 * History of Recessions in the United States


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