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Sales Lead Management Association Radio

4
Aug 2020

CMO Vacancy? Fill it With an Interim CMO Without Losing Momentum

August 4, 2020

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CMO slots cannot be vacant, even for a few weeks.  Learn how to keep up your momentum with a fractional/interim CMO which will gain momentum for you, not lose it.  This program is for the C-Suite executive that has an open spot for a CMO. 

To answer this need we interviewed Art Saxby, CEO of the largest Executive-as-a-Service firm providing outsourced Chief Marketing Officer services (fractional, interim, special project, and coaching). With over 100 hundred clients in any given month employing fractional and interim CMOs with Chief Outsiders national talent ranks, we asked Art about his company and the role of his CMO growth strategists.

  1. Who uses fractional CMOs?
  2. How does a company choose the CMO of their business?
  3. Do you place full-time or just fractional CMOs?
  4. I have heard that a fractional CMO costs no more than the employee cost (all in). Is this true?
  5. How long does it take to get a CMO on the job?
  6. What is the typical length of the engagement?
  7. Does the fractional CMO typically have experience in the industry for the company that hires them or is this even necessary?
  8. Are these fractional CMOs employees of Chief Outsiders?
  9. If a company likes the fractional CMO, can they hire them away from Chief Outsiders?
  10. What does a typical CMO cost for the hiring company?

About Art Saxby

Art Saxby is the founder and CEO of the country’s largest strategic growth implementation company focused on mid-size businesses. His firm, Chief Outsiders is an Executive-as-a-Service firm providing outsourced Chief Marketing Officer services (fractional, interim, special project, and coaching). 

About Chief Outsiders

Chief Outsiders supports growing or struggling companies by adding a market-focused senior executive to their leadership teams when the cost or complexity of full-time executive hires does not make sense. All 75+ CMOs at the firm have held positions of VP of Marketing at one or more major operating companies. 

 


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