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Sales Lead Management Association Radio

Feb 2011

Feb. 10 Show - Ron Ploof, Lisa Horner

February 7, 2011
Commentary: James W. Obermayer, CEO of the SLMA.
Subject: How to Estimate the number of Inquiries to make Forecast

Nothing happens in an organization without a sales forecast and yet few marketers take the forecast and estimate the number of inquiries and sales leads (qualified inquiries) that will be needed to make quota. Obermayer will tackle the subject in 7 minutes and also show the answer on the SLMA blog following the broadcast.

Ron Ploof President of New Media Evangelist.

Author of “Read this First the Executives Guide to Social Media.” Social media has enabled Ron to combine his passion for storytelling with 25 years of high-tech business experience to help companies tell their own stories, in their own voice, rather than relying on third parties to do so. The ultimate benefit for businesses is that at the end of the day, they’ll own their audiences instead of having to perpetually rent others.

Ron loves to share his ideas in front of audiences large and small, having presented recently before Fortune 50 companies, PRSA, Ragan Communications, MarketingProfs, Social Media Club, Forensic Expert Witness Association, Entrepreneur Magazine, Podcamp, and the University California San Diego.

Lisa Horner, Director, Campaigns Citrix Online

Lisa has been nominated as one of the 20 Women to Watch in Sales Lead Management in 2011. We are interested in how Lisa measures the ROI for the programs she creates at Citrix online. Lisa leads the Demand Generation team at Citrix Online. Directing a team of media buyers and other demand generation pros, Lisa has led the marketing team to excellent results, including the best-ever year for the organization in 2010. She has been ahead of the curve in several cutting edge areas including use of Marketing Automation, segmenting customer lists by buyer persona to deliver customized content, and aligning goals with sales to ensure revenue targets are met.

James Obermayer, SLMA Shawn McLaren lisa-horner2.jpg
James Obermayer, CEO of the SLMA. Ron Ploof President of New Media Evangelist. Lisa Horner, Director, Campaigns Citrix Online

This show is sponsored by: SmartLead by AdTrack