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Sales Lead Management Association Radio

Jan 2016

How to Implement Sales Lead Automation

January 5, 2016
What is sales lead automation? Of course there is marketing automation and sales force automation, but sales lead automation? In this interview Gabe Buck, CEO and Founder of ClickPoint Software describes what sales lead automation is and what it can do to deliver more “A” quality leads. Mr. Buck will discuss approach that simultaneously delivers leads to field sales teams, call centers, franchisees, and lead buyers. He'll talk about how proper lead filtering can increase lead quality and delete up to 27% of the leads that are “bad.”

About Gabe Buck
Gabe Buck is a technology entrepreneur with over 15 years of experience including building bootstrapped companies to scale, product development, marketing, business operations, and strategy.  Mr. Buck founded ClickPoint Software in 2007 with a simple mission: help marketers, call centers, and sales teams improve results from their leads and contacts.    
While serving as a VP of sales for an ad agency Gabe Buck  worked with a lot of companies in the financial sector that failed  at managing leads.  He found  that there  were very poor processes in place and he saw a tremendous amount of revenue being left on the floor.  Buck knew the right process combined with easy to use software could improve revenue from leads.   
About ClickPoint: Accelerate Sales and Win More Deals
Founded in 2007 and located in Scottsdale, Arizona, ClickPoint serves both Fortune 500 companies and small businesses. ClickPoint was born out of a desire to help companies tackle the big problem of managing leads and sales teams effectively.
We found many companies using CRM suites did not do a good job of integrating sales and marketing. Instead, we saw many companies integrating them in a linear fashion. We could see that companies were missing out on a tremendous amount of potential customers due to a lack of insight into lead quality, lead performance, contact to close rates, and real-time sales performance. 
Today ClickPoint works to help companies implement Lead Management Automation. ClickPoint integrates sales and marketing effectively and prevents sales inefficiency, resulting in increased lead quality, lead quantity, and improved conversion.
We extract more value from customer interactions by improving sales efficiency and performance. We do this by providing a single integrated marketing automation, lead management, and call routing solution.
Service and Post Implementation Support
ClickPoint is well known for providing both small and enterprise clients with excellent post implementation support. You can read more about our customer success with companies from many different verticals. Read More
Enterprise Development Team
ClickPoint started as an enterprise development team. We invest heavily in our team, tools, and our development process. When it comes time to integrate internal and external solutions our team is here to help, no matter the size of the project.


This episode is generously sponsored by The Vanella Group
The Vanella Group, Inc. is the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. They achieve results 5 times higher than industry standards for outbound lead generation based on the research published by implementing their unique Telesales 2.0 methodology. We are an award winning leader in this space and get results like no other firms.The Vanella Group supports firms from Fortune 500 companies to startups.To learn more, visit or call 888-335-0340

and by Validar
Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. From capturing leads at tradeshows to managing onsite registration, tracking session attendance, gathering feedback, and providing sponsors lead retrieval we have a full suite of solutions for you. Since 2005 Validar has been turning Corporate Events and Trade Shows into Better Business. Call 888 784 2929 or visit us at