How to use Marketing Automation to Follow a Longer B2B Sales Cycle

Long Sales Cycles are difficult enough for salespeople to keep top of mind, much less gearing up a marketing automation program to do it for you. Too many marketers are so short of content that the longer the sales cycle the more likely that the content and communications may be lacking in specificity for each prospects need.  During this live program, Fred Yee, CEO and founder of ActiveConversion discusses how to use the “smarts” in marketing automation to your advantage for long sales cycles. The host is Jim Obermayer.

 

 

About Fred Yee

 

Fred is the founder and CEO of ActiveConversion. Holding a B.Sc in computer science, as well as completing the MBA for executives course at the University of Calgary, he has held careers as a software developer, project manager, and sales executive. Fred is an accomplished expert in the online marketing community, being recognized in 2009 and 2010 as one of the Top 50 Most Influential People in Sales Lead Management and has been interviewed by industry media such as Demand Gen Report, Marketing Sherpa, Technology Advice, and the Dreamforce Conference presented by Salesforce.com. ActiveConversion is Fred’s third successful company, and he continues to explore the possibilities of software automation on industrial sales and marketing systems. 

 

 

About ActiveConversion

ActiveConversion is North America’s leading industrial sales & marketing system. Designed specifically for manufacturers, distributors, and service providers, ActiveConversion helps businesses generate more leads online and convert leads into sales. Founded in 2007, ActiveConversion combines software and services to manage the traditionally longer B2B sales cycle and has been recognized by Deloitte as a Tech Company to Watch for its technology and thought leadership.

 

 

 

SLMA Radio Sponsorship

This episode is generously sponsored by The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit VanellaGroup.com or call 888-335-0340

 

 

 Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com