MSP Websites and How to Make Them Work for You

This week we are staying with a theme of your business website. The first half of our hour is a replay of last week's MSPRadio with Nate Teplow. Some messages are important enough to state again - even the following week! 

Your website is your storefront these days, and also the hub of all your online marketing initiatives. Websites are critical to your marketing success, yet many MSPs will neglect their website as an afterthought. Your website is not something you can just setup and have live on its own. You need to continuously update and optimize your site for it to work for you.

On this episode of MSPradio, we talk with Julia Beebe, Marketing Manager and website optimizer at Continuum, and Brandon Garcin, Content Marketing Manager at Continuum, to discuss how MSPs can improve their website, fuel it with content, and use the two to drive leads and business growth.

1. well formatted, easy to use website.

2. design

What is the buyer's journey?
The path that your typical customer takes to eventually purchase your product or service.

She also recommends Google Analytics. Hey, we were just talking about this http://bit.ly/finchshovi3slma - remember that show with David Kutcher?

It doesn't all have to be on the home page - the other key pages will come up in the search engines if they are well written. You have more than one landing page when people arrive at your site as a result of search.

Well-organized navigation is critical to guide them through the process.

Misconception:

People get up in development whistles and design. Design is driven by the content! Without strong content, everything else will fall flat.