In many ways, CX and Marketing are the key parts of the business tasked with thinking about the future of the business, and in particular, customer needs. Businesses that closely align these two functional areas can have a greater impact on the customer experience, and essentially a better business outcome.
- Who owns CX and where it should live within an organization
- The role data plays in a successful CX strategy
- Tips B2B can take from B2C CX